Swot Analysis and Confrontation Matrix Pringles

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SWOT analysis and Confrontation Matrix Pringles Jesper Ferwerda IBMS Year 2 2042614 2011-2012 Table of Contents Introduction3 SWOT analysis Pringles4 Detailed SWOT analysis Pringles7, 8, 9 Confrontation Matrix.........................................................................................................5 Findings............................................................................................................6 Conclusion & Recommendations.................................................................................................6 Appendix.....................................................................................................7, 8, 9 Bibliography ..................................................................................... .................10 2 Introduction Procter & Gamble Company was established in 1837, when it started as a small, family operated soap and candle company, located in Cincinnati, USA. Over the years, it managed to grow to become a worldwide company operating in many different markets. P&G currently markets more than 250 products, aiming at more than five billion consumers in 130 different countries. (DocShare) In October 1968, P&G launched Pringles. Pringles is a brand of potato and wheat based snacks, which is currently marketed in more than 140 countries and their annual sales are considered to be higher than one billion US dollar. The most significant breakthrough was in 1996, when Pringles launched the ‘fat free’ snacks, which was made possible using P&G’s Olestra fat substitute. Pringles provides us with a company profile saying ‘Pringles isn’t just a snack. It’s a way of life. Kick convention to the curb, and embrace your playful spirit. Everything pops with Pringles.’ Looking at this company profile, and their mission, saying ‘Make every moment pop

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