Swot Analysis

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Assignment: SWOT Analysis The business plan for the Health Spa SoulSpace is located in Raleigh, North Carolina, and is striving towards being their number one premier spa. This business is a partnership between three individuals; Steve Long, Debbie Long, and Linda Hill-Chinn, who all own equal portions of the business. Services include hair styling, holistic massage, body work, and energy work services (BPlan 1996-2010). According to the BPlan (1996-2010) the owners made a name and slogan to sum up their goal and promise: “SoulSpace Holistic: Spa and Salon— Rejuvenate Your Life!” The company’s targets are salon customers and spa customers, both males and females that are professionals and retirees. This is a high end spa that will need high income families. The spa clientele is geared towards professionals that will be willing to spend money to keep up with the current styles and the professional look. Because the spa is located in an up and coming part of town, they have done the research required to ensure the best location was selected. They are also targeting all the surrounding areas with advertising and promotion. The strategy for SoulSpace to be successful contains three elements; service, unique atmosphere, and community relationship (BPlan 1996-2010). SoulSpace will have the competitive edge, due to their services, advertising, and promotions and will stand out from any other spa or salon by having these successful elements. According to BPlan (1996-2010), “the management philosophy of SoulSpace is based on respect for each of our fellow employees, respect for every customer, and individual responsibility.” SoulSpace will have a general manager, assistant, manager, ten stylists, three massage therapists, one energy therapist, one nail specialist, and two to three receptionists. Because there will be such an experienced team, SoulSpace will be a
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