Swot Analysis

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Definition of 'SWOT Analysis' A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results Advantages & Disadvantages of SWOT Analysis By Jennifer Uhl, eHow Contributor * * * Share * * Print this article A SWOT Analysis identifies strengths, weaknesses, opportunities and threats. A SWOT analysis is a tool used for strategic planning that looks at the strengths, weaknesses, opportunities and threats for a project. This type of analysis can be applied to a variety of different projects, and looks at favorable, unfavorable, internal and external factors involved with achieving specific objectives. There are both advantages and disadvantages to performing this type of analysis. A SWOT (strengths, weaknesses, opportunities and threats) analysis can help you identify and understand key issues affecting your business, but it does not necessarily offer solutions. You should be aware of the limitations as well as the benefits of a SWOT analysis before you decide to conduct one. Knowing what you can reasonably expect to achieve will make the SWOT analysis more useful for your business, and will save you time. Benefits of SWOT analysis The main advantages of conducting a SWOT analysis is that it has little or no cost - anyone who understands your business can perform a
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