This paper will describe how a company conducts a SWOTT analysis. The internal and external analysis of Scents & Things in relation to the organizations forces and trends such as; Economic, Technological, Strategy, Legal/Regulatory, Innovation, Structure, Resources, and Culture. This paper will also classify one primary strength, weakness, opportunity, threat and trend if possible for each of the factors. Following the end of this paper, a SWOTT Analysis Table will sum up the findings of the forces and factors relative to Scents & Things. SWOTT Analysis For Scents & Things to perform a SWOTT Analysis, the company has to answer the following questions about the company’s strengths; the advantages, resources, strengths in the market, and what does the organization do better than the competition.
Why are ethical behaviour and government regulations important to marketing? Ethical behaviour is used within many businesses to ensure the business provides accurate information to customers as well as other businesses to engage in fair competition. It is important for a business to have ethical behaviour in relation to the marketing side of the business so that goods produced, promoted then sold do not provide misleading information. If identified by consumers, it can have a major impact on all functions of the business as it has the potential to ruin the business’s reputation placing the business at a declining stage of the business’s life cycle. In a similar manner government regulations are also important and must be overviewed by all functions of a
When it comes to organizational culture affects the way workers respond and react when positioned in ethical problems Organization’s culture can disclose the unwritten ethical standards that guide workers in their decision-making. Some companies can prevent unsafe ethical behavior by changing their organizational culture. Organizational culture is the study of the attitudes, beliefs and psychology within an organization. It not only includes how workers act together, but also how they connect with others outside of the organization. Ethical standards are the code of conduct required by the organization for workers to follow.
This strategy emphasizes the company’s ability to utilize its existing internal resources and focuses on streamlining operation through proper sizing and cost reduction. Even though this way could create short-term benefits to shareholder, this approach could negatively impact the company’s ability to adjust to external changes, especially rapid market and competitors’ changes. * Outside-in strategy: which is external market oriented strategy. Company makes the business decision according to the customer needs and market trends. It is “outside –in” thinking, which could help company to catch up with the market trend and develop products and services that meet the needs of customers.
As analyzed below there are some cons to be taken into consideration for the Kudler Foods photography project. * Loss of control- While Kudler will be involved through the entirety of the project, if outsourced, their ideas will be left in the hands of the photographer and they will not be involved in the intimate editing and proofing process. * Cost of services- Kudler will need to decide the cost efficiency of outsourcing, it may be more cost effective to set up in house. * Possible loss of future jobs – Kudler could expand their business to include a marketing and design department. By outsourcing they will allow job openings and expansion to
First, consider whether or not the data collected will pose legal ramifications for Kudler. Are we as an organization going to implement security controls to protect the consumer’s credit information, such as, credit card numbers, customer name and billing address? Are we going to utilize the purchase cycle data to analyze the habits of our consumers to market more products? Are we going to sell any of this information to marketing companies to help us to conduct ad campaigns for Kudler Fine Foods? Second, how do we deal with the ethical challenges that come with a Frequent Shopper Program, such as, Kickbacks?
However, when it comes to management positions I believe that Tanglewood should first look at their internal associates. Typically, those associates already know the culture of the business and the mission of the company. Core or Flexible Workforce: I don’t recommend the use of flexible workforce for Tanglewood. I say that because having a rotating schedule of associates like that doesn’t maintain the consistency that the company needs. Each person that comes in will have a different view on the business.
A realistic assessment also prevents strategic blunders like entering a market with products that are clearly inferior to what well-entrenched competitors are offering. Continuous improvement in all areas of a company’s operations is an important aspect of staying ahead of competitors. Weaknesses and opportunities can--and must--be turned into future strengths. PURPOSE OF A SWOT ANALYSIS 3 Strengths, weaknesses, opportunities, and threats (SWOT) analysis is a necessary, straightforward standard that assists in direction and serves as a foundation for the development of business’s marketing strategy. It brings about this process through assessment of the organization’s strengths (what it can do) and weaknesses (what it cannot do) in addition to
Mr. Maucher should accept to the terms of Rowntree and allow the formation of world confectionary business. Nestle is against hostile takeovers and would want Rowntree’s board to recommend the bid. If Rowntree’s terms are not agreed upon, Nestle will have to drop out of the bid clearing the way for Suchard to acquire Rowntree. Suchard would gain clear competitive advantage in Europe. In such a situation, Nestle will have the following options a.
Since Philip Morris gradually tried to diversify its revenue spectrums and arranged acquisition of Kraft after the General Foods Corporation acquisition, the Company needed to secure financial resources to prevent any contingent or unfavorable environment. Based on PM’s financial status (audited FS as of 12/31/88), was able to endure Kraft acquisition, but needs additional financial resources. Philip Morris’ acquisition strategy for Kraft seems risky, but I believe that it was worthy to try. It seems as a very successful strategy to consider the result now, but Philip Morris took a risk to participate in the food industry, which was a significant transition for PM. PM appropriately caught what the synergy impacts are when it acquired well-known business brands such as Kraft Inc.