Although the global brands market was still small there were some trends that would improve this market segment: * There was expected higher demand for premium and economy priced beer * The internationalisation of the beer business * Global medias could be used for building brands * A global brand would create synergies in advertising and sponsoring and reduce cost * Converging consumer needs in many markets Interbrew is the fourth biggest brewer in the world, competing with Anheuser-Busch ( USA) , Heineken ( Netherlands), Carlsberg (Denmark) and Foster’s ( Australia). Interbrew’s
The company’s competitive advantage is a combination of the Brand loyalty, core customer market, Brand Image, “Grass Roots” Marketing which is more effective in there region than competitors. 2.) What has made MMBC successful and distinguished it from the competition? MMBC has been successful and has distinguished itself from the competition in many ways. The reputation for quality beer and brand
Dr Pepper Snapple Group, Inc 1) How would you characterize the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? The characteristic of the energy beverage category 2007 is that market was growing slow. Today market is also small and dominant by Red Bull because Red Bull was one of the first energy drinks. Being one of the first in market was huge advantage for Red Bull over competitors. Moreover, in the late 2007 the market was still growing up with variety kinds of energy beverage products.
Though the company enjoyed record profits in 2007, many of these environmental factors adversely impacted the company’s financial and strategic position. In order to most successfully diversify, we recommend that Crocs, Incorporated partner with a well-established firm in another industry. Since Croc’s patented Croslite material has many uses and advantages, the company should leverage that material in whatever industry it chooses to compete. We recommend that Crocs enter into a joint venture with Inter
Week 2 Cases C4-4 and C5-1 Carlos Carmona January 22, 2012 Benedictine University C4-4 Please See Attached Excel Document C5-1 1. Which company was the more profitable in 2006? (Hint: Compare ROE and ROA performance for the two grocery retailers.) Concentrating first thing on a comparing ROE, the Kroger Company performed better than Safeway in 2006. This is because Kroger’s ROE was 23.9% in comparison to 16.4% for Safeway.
Corporate social responsibility Gains momentum beyond the courtroom to the far more powerful marketplace current and future manager of business must realize that business ethics not so much about the installation of compliance codes and standards Necessity for Ethical, values-driven company Mission statement :To operate a profitable brewery which makes our love and talent manifest Core values and beliefs 1. Producing world-class beers 2.Promoting beer culture and the responsible enjoyment of beer 3. Continuous, innovative quality and efficiency improvements 4.Transcending customers’ expectations 5. Environmental stewardship: minimizing resource consumption, maximizing energy efficiency, and recycling • Kindling social, environmental, and cultural change as a business role model 6. Cultivating potential: through learning, participative 7. management, and the pursuit of opportunities 8.
Third, they have a global strategy, taking into account the three main regions for distribution, which are Asia, America and Europe. Their distribution strategy permitted them to enter in the mentioned markets in a very short time. Forth, Crocs is not a trend, it is the success of a material, Croslite, which can be
71% accounted by off-premise retailers and 29% on-premise. The market grew at a rate of 42.5% from 2001 to 2006 and 10.2% from 2007-2011. Slower growth than past years is being attributed to market maturity, increased price, packaging competition, and the entrance of hybrid energy beverages. Energy beverage consumers limit their choice to only 1.4 different brands, on average. That indicates a very brand loyal consumer.
According to yahoo finance, the industry leader in P/E is Banco De Oro Unibank, Incorporated with a 0.00. Overall, Citigroup is a strong company that could be included as one of the top companies in the industry. Their rankings are generally in the top quarter percent. Exxon Mobil Corp. Market Capitalization: 355.70B Trailing P/E/: 12.49 Forward P/E: 11.07 PEG Ratio: 1.00 Profit Margin: 8.27% Total Cash: 12.26B Short Ratio: 1.40 Dividend Payout Ratio: 30.00% How does this compare? Exxon Mobil Corp is in the top 6 in all of the top major integrated oil and gas companies by Market Cap.
PMBA 8260: Marketing Analysis and Decision Making Fall 2012 Individual Case Mistine: Direct Selling in the Thai Cosmetics Market Central issue The central issue in this case is in order to keep a continuous growth in the next few years, how can Mistine continue its growth and dominance in domestic market. And in the mean time, how can Mistine acquire a share in global market especially to China and western nations. Strengths: • High quality and reliable products at affordable prices match the income of the people in due countries • Master direct selling • Fast and strong R&D capability • Free schedule for salesperson • Clear and nichetargeting advertising strategy • Positive brand image, promise replace product or refund without condition if for any dissatisfaction, advertising focus on corporate social responsibility • Powerful sales force Weakness: • Very high turnover rate among sales people(200%) • Limited distribution channel • Limited target market, in other words limited product category • Focus on Asian women, lack of product designed for western women • Risk on mail traffic management control Opportunity: • New markets in neighboring countries with good relationship with Thailand • New markets in China, good product designed for Asian women. • New markets in western countries, recent economic recession which is a good situation for direct selling, and buy out some native companies for distribution channel or production lines • More space for domestic market, only 24 percent of Thailand population has bought products via direct selling channels • Men’s market has a pretty big space, recent target market account for 70-80 percent of sales • Power shift from supplier to consumer • E-commerce