Swot Essay

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Assignment of Management Topic: SWOT Analysis Lecturer: Sir Ahmad Zaeem M.Sc Accounting and Finance (2 years) 1st Semester Submitted by SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. Nishat Group Pakistan INTRODUCTION *The Nishat Group* Mian Muhammad Mansha Yaha is the captain of this splendid ship having around 30 companies on board. Mansha, who owns the Muslim Commercial Bank as well, is now setting up a billion rupee ($ 17 m) paper sack project too. He is one of the richest Pakistanis around. Nishat Group was country's 15th richest family in 1970, 6th in 1990 and Number 1 in 1997. Mansha is on the board of nearly 50 companies. SWOT Analysis Strengths • Strong Security System •High quality product •Latest mechanized machinery. •Tremendous market positioning •Highly qualified and skilled

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