Swat Analysis on Mcdonald's

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McDonald’s Company Introduction McDonald’s is a multinational corporation operating in over one hundred countries with locations all around the world. It is a fortune 500 company and is publically traded on the New York Stock Exchange, or NYSE. According to McDonald’s 2013 statement of income, the company’s total gross sales were in the billions. This prosperous fast-food chain started out as a BBQ drive in, but after nearly a decade they redesigned their store location and reopened it as a self-service restaurant. From then on, the name “McDonald’s” has been synonymous with the hamburgers and fries we know today. As consumer demand has changed over the years, McDonald’s has continuously altered its strategy in order to maintain a competitive advantage. McDonald’s was founded in 1948 by Richard and Mac McDonald in California. McDonald’s was a typical drive-in, except for there were only nine items on the menu. They didn’t offer their, now world famous, French fries until 1949 when they replaced potato chips. By 1962, the traditional drive-in, car hop service was becoming outdated, so a store in Colorado offered indoor seating for the first time in the company’s history. McDonald’s went public with an IPO of $22.50 per share in 1965 in conjunction with their 10th anniversary celebration. With the growing demand for McDonald’s rising, they decided to go international in 1967, opening locations in Canada and Puerto Rico. They still continue to expand globally and now have over 10,000 restaurants around the world. McDonald’s isn’t all about hamburgers and Big Macs, they have a series of over 300 Ronald McDonald Houses, which are non profits to help families of sick children allowing the families to stay together while the children Incorporated, Inter-Con Security Systems, MSP Capital, and Ariel Investments LLC re receiving treatment. This nonprofit is associated with

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