Purpose and Value of Integrated Marketing Dave Clark MKT/498 December 19, 2012 Nathan Smith Purpose and Value of Integrated Marketing The following paper will briefly discuss the definition and value of Integrated Marketing. It will then discuss an organization by the name of S & B Specialties, and how its organization would benefit from having a much better integrated marketing plan for its main product. Its main product is a top end wood stain that is simply named Natural Woods. Definition and Value Integrated marketing is one of the key concepts or divisions that an organization must have if it wants to fully reach its potential and reach most, if not all, of its goals. The definition of integrated is, “Combing or coordinating separate elements so as to provide harmonious, interrelated whole.
According to Hoosier Burger, the questions will ensure that the customers are completely satisfied with the company offerings, support, and identify the areas of potential development. Sample questions includes: Q1: What is the overall satisfaction with (chemical company name)? (Use the rating scale below) Q2: What is your satisfaction with our environmental conservation measures and our cleanness? Q3): as our customer, how likely are you to recommend our company, its products and services to a friend? Q4): How often do you hear about our products in the media?
Since then, many companies have progressively integrated policies that promote sustainability into their business strategies “partly in response to federal legislation and partly due to stakeholder concerns” (Ferrell, 2011, p. A-8). Businesses have discovered that being environmentally-friendly can reduce costs, differentiate their products from others, and increase revenue. This article also examines some of the ways businesses are marketing their commitment to being green. Questions 1) I think every issue relating to sustainability is important. However, I feel that the issue of water pollution is the most important.
Defining Marketing Roger Burnham MKT 421 June 3, 2013 Robin Reis Defining Marketing Marketing’s role in business begins when an individual or company develops a product or service that satisfies the needs of others. One will discuss his or her definition of marketing, and the business definition of marketing. The success of marketing as determine by these definitions, and three companies that apply these methods successfully. Definition of Marketing One’s definition of marketing is promoting the products or services of the company that will enable the company to become profitable. William Perreault “defines marketing as the performance of activities that seek to accomplish and organization’s objectives by anticipating customer
Ethical pragmatists think that norms, principles, and moral criteria are likely to be improved as a result of inquiry. According to the reading “Quadrant I is where most of the ethical arguments for diversity in the workplace are likely to be located (Harvey, 2012)”. These teleological ethical arguments are similar on the surface to the pragmatic economic justifications for diversity. Using the matrix approach is a useful way to think about the possible relationships between pragmatism and ethical choices and ultimately aid in the business diversity program. 2.
What Strategies should a socially responsible corporate organisation use to create, develop and maintain distinctive capabilities? In order to address the question in this essay, I will discuss the definition of a socially responsible corporate organisation, its distinctive capabilities and what strategies would it employ to create, develop and maintain its distinctive capabilities. “The European Commission defines CSR as "a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis, as they are increasingly aware that responsible behaviour leads to sustainable business success." (Commission of the European Communities, Website). A socially responsible corporate organisation would consider the interests of their customers, employees, shareholders, communities, and the ecology and consider the social and environmental consequences of their business activities in order to create both social value and corporate value.
Sustainability Marketing Impact on the Environment, Social and Economic Sectors Charmayne Shamila Das email@example.com Abstract The issue of sustainability is significant because it is a popular topic that is being discussed around the globe and is based on a simple principle; everything that we need to ensure the survival of our species depending on the natural environment. This paper examines the effect of sustainability on the environment, social life and the economic sector. Sustainability is then redefined by relating it to the environment, economic and social. This paper addresses the issues of the present generation and how resources might just vanish if we don’t start taking care of the environment, ensuring that we are moving forward in the social aspect and also establishing a stable economic for the future generation. In short, environmental sustainability focuses on how the natural resources should be preserved for the present and future generation, whereas social sustainability focuses on the conservation and growth for the wellbeing of the current and the future generation and last but not least the economic sustainability has not yet been appropriately generalized but is commonly referred to as the capability of an economy to sustain a distinct level of economic invention for life.
Ethical consumerism and the concept of ethical consumers have evolved in 1980s. Characteristics of ethical consumer include support for producers as well as environmental sustainability. Thus rise of the ‘ethical consumer’ and ‘ethical shopping’ via recycling and boycotts over the past decade displays concern for sustainable consumption and social responsibility. Consumers, as a concerned party, can position their choice and exercise purchaser power to buy the products that were made with the least harm to the environment and people. In order to gain understanding about consumer awareness towards ethics, one may focus on Kant (1788) ideas ; he explains that ethics is based on individuals reasons such as INTENTION, and DUTY.
This shows prospects for the long-term survival of the human race at the level of its current manifestation in developed countries. Two fundamental concepts are shown in the United Nations definition: 1 – the fair and just intergenerational allocation and use of natural resources, 2 – the preservation of ecosystems across time. c. Sustainable design suggests a macro perspective on environmental responsibility, protection of the health and welfare of global ecosystems for current and future generations. Green design suggests a micro perspective, protection of people’s health and welfare in the built environment. Environmentally responsible design, a combination of green and sustainable design, has far-reaching benefits for planet Earth and its inhabitants.