SPORT MARKETING AND SPONSORSHIP THS3SMS MAJOR ASSIGNMENT MARKETING STRATEGY – 2009 MT BULLER SPECIAL OLYMPIC FAMILY DAY Lecturer: Aaron Smith Tutor: Lynley Ingerson Due Date: 30.05.2008 Drew Petri - 15159692 Hamish Low - 15267341 Thomas Pettigrew – 15268286 Chris Brown - 15268702 1.0 EXECUTIVE SUMMARY Prepared by Thomas Pettigrew The 2009 Mount Buller Special Olympic Family Day has been developed for the primary purpose of creating an innovative event that seeks to provide the disabled community with an opportunity to experience an event that is fun and challenging, that is personally satisfying and gives people involved a great sense of self achievement. Using a target market drawn from disabled youth and people directly and in-directly associated with them, we have established a market position and differentiation that will allow us to become a market leader within our niche consumer target market.
The Global Branding of Stella Artois Multinational Business Policy - Case Study Connor Welsh 5673719 / ADM 4318 M / 01-28-2013 EXECUTIVE SUMMARY THE GLOBAL BRANDING OF STELLA ARTOIS This report is in response to the case “The Global Branding of Stella Artois” found through the Harvard Business Review. The case study looks at decisions that will be made by Paul Cooke, chief marketing officer of Interbrew, in the development for a globalization strategy of the organization’s flagship brand Stella Artois starting in the year 2000. Primary Problem The primary problem for Interbrew is to ensure the continued success that was achieved in the global branding of their flagship brand, Stella Artois, during the years 1998-2000 in both growing and mature markets. Interbrew has already begun to create the foundation of key components for the future long-range plan during 2000-2002. In addition, as Interbrew attempts to solidify a concrete plan of action for the future developments of their global branding, a number of important inter-related issues will need to be addressed.
I will explain why it needs to become officially part of it formal games. Wushu Tournament Beijing (Olympic debut) 2008 Kicked off at the Olympic Sports Center Gymnasium, just south of the birds nest, the main Olympic stadium. Right before the actual Formal games started. It was Approved by the international Olympic Committee, but is not a formal part of its summer games, this four day tournament
Mario’s designs always start from how the climate is going to affect the building and how the building can solve those problems. AWARDS Energy Performance + Architecture Award (Paris, 2005) Special Award for the environment at the Cityscape World Architecture Congress (Dubai, 2005) Outstanding Architect 2004 (World Renewable Energy Congress, Denver, USA) 1999 Architecture Award from the Berliner Akademie der Kunste NOTABLE WORKS Ex Casa di Bianco,
-Site Description & Analysis- “Everyone profits from sustainability, from our groups to our employees back to our owners” - DoubleTree Employee Course: HOST 4104 Professors: Karen Ekstein, Paula Johnson Date: December 7th, 2012 Pages: Table of Contents Description of the Company 3 - 4 Description of the Sustainability Practises 4 - 6 Analysis of the Sustainability Practices 7 – 9 Issues, Gaps, Recommendations 10 – 11 Works Cited 12 Introduction The company we focused on was DoubleTree by Hilton, examining the company as a whole for their use of sustainable practices. A sustainability plan was released by the company in 2010 to which all DoubleTree locations were involved in. This document was published online and allowed us to begin with a large structure for our assignment. Furthermore, we visited the DoubleTree location in Niagara Falls to observe how they put forth the effort into these sustainable practices. Description of the Company DoubleTree by Hilton is a full-service hotel brand that provides the convenience in a refreshingly warm and welcoming environment.
Week 1 Organizational Development Project Phase I Jill Owens 16 July 2011 BUS 600 In this report, I will research the Nike, Inc. company and describe its organizational goals and objectives, values, vision/mission statement, and its environment. I will also describe Nike’s industry characteristics, competitors, trends, target market characteristics, and emerging challenges. Finally, I will perform a environmental analysis to identify its strengths, weaknesses, opportunities, and threats (SWOT). Nike, Inc is a global business providing consumers and the sports industry with athletic footwear, apparel, and equipment for all levels of sports and recreation. Nike has been able to brand its company by establishing solid partnerships, mergers and/or subcontracts with other companies and corporations, such as Converse, Hurley International, LLC, Umbro, LTD., etc.
[pic] [pic] MBA 748 International Business Dr. Ma’n Al nsour Case study (Meet the BRICs) Prepared by Wesam Ennab Nov. 2012 Origin and Evolution of BRICS: The BRIC stands for Brazil, Russia, India and China. The term was first conceived in 2001 by Goldman Sachs as part of an economic modeling exercise to forecast global economic trends over the next half century; in their Global Economics Paper No. 66, "The World Needs Better Economic BRICs". In 2012 BRIC expanded into BRICS to include South Africa because of its growing significance in the global economy. The case answers: 1.
Blue Ocean Strategy Shovanda Davis MKT/421 July 13, 2015 Nnamdi Osakwe Blue Ocean Strategy Introduction This week we will discuss Blue Ocean Strategy in detail. We will provide a description of blue ocean strategy and its importance. We will also discuss a product or service that might be considered a blue ocean move and why. We will also talk about an alternative red ocean move for the same product or service along with the pros and cons of that strategy. Description of blue ocean strategy and its importance Blue Ocean Strategy is a term that describes how companies customarily work in "red ocean" conditions, where businesses viciously fight against each other for a share of the marketplace.
London Olympics 2012 The London 2012 Olympic Games Closing Ceremony started at 9pm on 12 August 2012 and celebrated the amazing sporting feats of the athletes who have taken part in the Games with the ultimate after show party. The Ceremony marked the end of an amazing chapter in London's life. The show itself opened with a set featuring iconic London landmarks including: The London Eye. St Paul’s Cathedral, The Gherkin, Battersea Power Station, Tower Bridge, Royal Albert Hall, and last and but not least Big Ben (out of which appeared Timothy Spall as Winston Churchill! )This section was accompanied by artists from top West End show, Stomp.
Gunjan Amin 2012 London Olympic Olympics are the most widely watched sports events in the world. Winning is not everything in the Olympics. According to pirre de Coubertin, (primary responsible for the revival of the Olympic Games in 1894.) “The most important thing in the Olympic Games is not winning but taking part; the essential thing in life is not conquering but fighting well.” The Olympic Games is an event of such magnitude that it potentially can have a significant economic impact on the host city, the smaller countries, and on the host nation. It is important to draw a distinction between the financial impact of hosting the Olympics and the wider economic impact of the Games.