Survey Design on Brand Extension

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Emils Gustavs Chocolate is a brand of hand-made chocolate confection. It is a range of high-quality products which provide mix of thousands of flavours and a unique design. It is positional goods which can be an appropriate present during corporate events or can just bring unforgettable chocolate emotions. Emils Gustavs Chocolate already has truffel boxes, chocolate bars, fruit jellies and gift sets. Why not to expand the line? The best compliment for a chocolate bar is a cup of bitter espresso. That is why we have suggested expanding into the production of coffee beans or freshly made coffee (tea). We have stated the research question as ‘’Is the expansion of Emils Gustavs to production of coffee (tea) potentially beneficial?’’. To answer that question we have constructed a survey. It includes questions on personal data, parent brand and potential expansion. 1. Please indicate your gender * Male * Female 2. Indicate your age * <18 * 18 – 30 * 31 – 60 * >61 3. What is your income level? * under 200 LV * 200 - 400 LV * 400 - 600 LV * over 600 LV 4. Are you familiar with the brand name Emils Gustavs? * Yes * No 5. What do you like about Emils Gustavs products? | 6. Please rate would you agree with this statments ( 1 – Deffinetly agree; 4 – Deffinetly disagree; 5 – Do not know) E.Gustavs products are the best I have ever used I am satisfied with E.Gustavs products I would recommend E.Gustavs products to other peple 7. How often are you visiting Emils Gustavs establishment? * Everyday * Once a week * Once a month * Never at all * Other (please specify) _______________ 8. 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 On a scale from 1 to 10, with 10 being the highest mark, which of these new products would be more attractive

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