Surrogate Ads Essay

2264 Words10 Pages
International Indexed & Refereed Journal, March, 2013, ISSN 0974-2832 (Print), E-ISSN- 2320-5474, RNI RAJBIL, 2009/29954, VOL –V * ISSUE- 50 Research Paper -Management Surrogate Advertising -Hard Product and Soft Promotion * Dr. Jyotsna Haran ** Rishi Nepalia * Assit. Prof. , Royal College, Mumbai ** Research Scholar JNU, Jodhpur , Asst. Prof. Aishwarya College, Jodhpur A B S T R A C T Advertisement is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means "to turn the mind toward." The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites or text messages. March,2013 Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Meaning of Surrogate Advertisement Surrogate Advertising' is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly

More about Surrogate Ads Essay

Open Document