Kudler Foods will need to make clear the differences in the organization such as organic foods division, catering division, and fine foods store division. Kudler Foods uses the focus strategy by determining what division needs the most focus to generate income and a customer base and which division can function with limited attention. Kudler Foods is trying to branch out to catering; as a result the company will need to focus on building the division
Currently the company’s marketing budget is truly an advertising budget. No real marketing exists outside of a catering brochure. A marketing plan is an integral part of a company’s business plan. Small-scale specialty food stores face unique challenges and opportunities when marketing their products. If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007).
Ethical Standards and CSR Within the Fast-Food Industry Holly DiDomenico Jones International University November 22, 2014 Abstract The fast food industry gives rise to debate regarding Corporate Social Responsibility and ethical business practices. Even though ethics has not been a focal point of fast food business in decades past, CSR is an emerging trend within the industry as it is in many industries the globe over. One company who has a history of ethical standards driven by a moral code, and presently exemplifies excellent Corporate Responsibility, Governance, Citizenship and Sustainability is Chick-Fil-A. Ethical Standards and CSR Within the Fast-Food Industry The Fast Food industry does hold substantial economical power in the world. Therefore, its impact on communities is significant and these companies comprising the fast food industry should demonstrate Corporate Responsibility, Governance, Citizenship and Sustainability.
I believe that David Zinczenko in his article submitted to the New York Times “Don’t Blame The Eater” makes a good case for how society should be concerned about a generation facing a lifetime of childhood obesity, Type 2 diabetes, heart diseases and other related health complications. However I find that I feel personal responsibility should be the governing factor in this matter. Mr. Zinczenko asks in his article “ Shouldn’t we know better than to eat two or more meals a day in a fast food restaurant? ” Yes we should because although specific warning labels aren’t found on fast food packaging we’ve known for years that fast food consumption on a daily basis is hazardous to your health. There’s information readily available about childhood obesity as stated in Zinczenko’s article where he notes that “Before 1994, diabetes in children was generally caused by genetic disorder-only about 5 percent of childhood cases were obesity-related, or Type 2 diabetes.
2. What is competition like in the industry? Search Rebecca McCracken's Site Search Recent Comments Archives Categories No categories Meta Log in Entries RSS Comments RSS WordPress.org Suppliers are weak – restaurants determine the price, not the suppliers. Unique supply chains give it a challenge when they make their own food or buy organic, like Chipotle.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
It may involve the use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2009, p. 202).” Kudler Fine Foods must perform quality marketing research if they hope to remain successful with their current stores given the local competition from other stores in the area. Market research also includes the process of systematically gathering, recording and analyzing data and information about clients, rivals and the market. Its uses include helping create long term business plans, launching new products or services, fine tuning existing products and services, and expanding into new markets. Market research can be used to determine which additional areas of research are needed for Kudler in the areas of customer satisfaction, and a need based analysis to determine if expansion of a new store is necessary or continued growth and development of existing locations. The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements.
Kudler is a well established name in the gourmet food market, but Kathy and her marketing research team needs to use the best strategies they can to stay ahead of their competition and to provide items that they customers are in need of and that they want. Using public information is part of competitive intelligence it is legal and it helps a business identify the next move of the competitor as well what they are introducing new to the market. The competitive intelligence and analysis will let the organization determine marketing strategies and opportunities that they can take advantage of to make there business a
The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales. Prices of fast food products appear cheaper than full home cooked meals. On average, costumers pay four dollars for a drink, a burger, and a side item. Additionally, fast food is fast. Each fast food corporation has special procedures to keep their paying costumers happy by giving them exactly what they asked for, fast food.
Operations Decisions Bobby Roy ECO 550: Managerial Economics Dr. Peter Wui May 19, 2014 The Market Structure of the Low calorie Food Company From the regression results in the previous assignment, it clearly shows that the product inelastic. Considering the elasticities of the 26 companies, it clearly shows that the market structure is a monopolistic competition market. This implies that each company controls a small proportion of the market share. They have almost similar product, only slightly differentiated. The Leading Competitors in the Low-calorie Microwavable food Industry There are many low calorie microwavable food options available in the market today.