He showed some causes of childhood obesity, and he thought that people should care more about the other causes. The aim of this essay is to analyze this article. First of all, the article was written by Pierce Hollingsworth who is the director of Stagnito Communications Inc. This company is a food, beverage, packaging and integrated marketing communications company, so he might give some biases about the food marketing. According to Pierce Hollingsworth (2004), the parents and school should not blame the food marketing for being the main cause of obesity rather than teaching and helping the kids to have good habit of eating.
Super-Size Me is the perfect documentary film to watch to understand the benefits and harms of certain eating habits. It teaches us about the dangers of fast food. Not only that, but it also explains what foods to eat, how much of those foods, and ways to maintain a healthy weight. This movie is a great teaching tool for everyone. For example, it shows us the risks of eating fast food, specifically McDonald’s fast food.
I know that if you eat too much acidic food than you can get wicked bad heart burn to the point it feels like your heart is on fire. This movie would definitely change how I eat at Mcdonalds!, no more chicken nuggets for me after I saw how they made them. Morgan had started to have very bad chest pains once he started to eat all of the Mcdonalds in one month. It was hard to believe that there were seventeen different Mcdonalds in New York City in that little town. People say that it is Mcdonalds fault for them gaining weight, but what they don’t understand is that they have the choice wether they should eat it or not, or even how much they eat.
In the advertising industry, marketers use various techniques to 'hook' it's consumers onto a certain product. Often these advertisers will use strategies like testimonial, sex appeal, humour and convenience. With these sometimes "sneaky" tricks, it is easy to see how the advertising world greatly effects our food choices. Advertising is something that has been around for generations. However, since the modern evolution of television and the Internet consumers are only becoming more vulnerable to harmful food ads promoting things like fast good and snacks.
1 Super-Size Me is the perfect movie to watch to understand the benefits and harms of certain eating habits. It teaches us about the dangers of fast food. Not only that, but it also explains what foods to eat, how much of those foods, and ways to maintain a healthy weight. 2 Super-Size Me is a great teaching tool for students and everyone else. For example, it shows us the risks of eating fast food, specifically McDonald’s fast food.
Obesity in America is becoming more and more common, and some are beginning to wonder if there is a specific reason for this. Recently there have been many lawsuits against McDonalds for knowingly selling unhealthy foods and it has given some the impression that they have something to do with this problem. But is McDonalds the problem, or is it the choices Americans are now making? Documentarian, Morgan Spurlock, explored the effects of the fast food industry by using himself as a guinea pig for an experiment in which he eats McDonald’s food for 30 days. Even though Spurlock makes many valid points in his documentary, I still believe that the eating habits of Americans today are based on their own choices and they should be responsible for those choices.
Through constant images of overweight individuals paired with grease-drenched fast food, the film conveys a certain sense of guilt within the audience for the obesity rate that many countries view that plagues are country. These certain images work to reveal to the audience that people should begin to realize and stop the amount of non-healthy foods consumed by the individual as well as the population as a whole. In “Cafeteria Consciousness”, Anna Lappe attempts to tap into the audience’s pathos through her addition of global warming. In her attempt to connect the idea she was writing on
Humor might not be the best way to present an obesity problem, but the Belgian Association for Obese Patients (BOLD), with L&G Advertising boldly challenged these assumptions by combining humor and obesity together in an advertisement to address the issue of obesity in children. Several elements in the advertisement stand out, such as the bizarreness of the scene, placement of objects, irony of the goals, and huge background. The advertisement appeals to the reader’s emotion using humor, and is complemented by the elements stated above, including the caption to leave a memorable message to the readers and challenge the intended audience to act. A fat boy climbing the trunk of a tree, trying to reach a video game console that is hanging off the tree branch, is not a common sight to see. The bizarreness of this scene presents the problem that BOLD wants to address, and the solution in a way that appeals to humor.
So corrupt in fact that even as it is seemingly doing the right thing, like promoting healthy foods to be served in schools for example, its wellness initiatives are frequently just marketing ploys. They are always trying to sell us something. Producers of high-selling, major market junk foods have an obligation to their company’s stockholders to maximize profits to the best of their abilities. So they encourage consumers to eat more of their company’s products, not less. Americans are unhealthy and the food industry is doing nothing to change that.
Many students already have problems with eating healthy, and large corporations such as “McDonalds” or “Jack in the Box” would further promote unhealthy eating, exacerbating an already considerable problem in the United States: obesity. Advertisement in schools can also affect the wellbeing of students by making