Super Pac Analysis

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The Secret Message of a Super PAC While watching the tremendous amounts of political advertisements flow out of a family’s television every day, it is quite amazing to see how many accusations and career ending facts that many of our leading politicians are faced with. Advertisements like those from the super Political Action Committees (PAC) known as Restore Our Future. Newt Gingrich and Rick Perry are two of the politicians that are being scrutinized by the super PAC’s advertisement titled, Too Much, December 21 2011. The main argument that the ad makes is that Gingrich and Perry both are too liberal on immigration and have too much baggage on ethics, and the intended conservative audience would agree that the politicians are not fit for…show more content…
The advertisement begins by stating, “Gingrich was fined $300,000 by a Republican congress for ethics violations” (Restore Our Future), and includes that Rick Perry found a loophole in his contract to add a $90,000 pension to his already $150,000 salary. The ad uses these as reasons to support its claim about Newt Gingrich and Rick Perry having too many issues with ethics and not trying to break those ethics. Furthermore, the ad supports its other half of the claim, that they are also far too liberal on immigration, by stating that Gingrich supports amnesty for millions of illegal immigrants and that Perry has given illegal immigrants in-state tuition to college. The reasons that the ad uses start to provoke questions in the audience, but leave an open space about whether or not any of the claim is true or not. The only reason anyone should believe any of the reasons or the claim itself is because of the warrants that are used in the…show more content…
The only kind of warrants that this ad uses is through highly renowned political newspapers, TV news, magazines, and websites such as the New York Times, Politifact.com, The Washington Post, and the Dallas Morning News. The ad relies on references such as these because they are extremely popular newspapers and websites, and most Americans know they are credible source of information. Also, in this case in which the ad is likely speaking to a conservative audience who is probably familiar with the politics associated with the majority of the world, when they see such names like the New York Times, those people will know that they are receiving this info from a large trustworthy publisher with many years of factual information. Having resources such as these is crucial for the advertisement and is done so purposefully so that the audience believes what is being said in the advertisement against Gingrich and Perry. Without such citations and believable sources in which to cite from, an advertisement such as these Super PAC’s would never be trusted by
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