Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Children’s fashion was influenced by what Shirley Temple would wear in her films (Chancey, fig 9). At this time, films were beginning to incorporate voices of the actors, known as ‘talkies.’ In the United States, they helped secure Hollywood's position as one of the world's most powerful cultural and commercial systems. Until this point, it was unprecedented that woman sought fashion trends through film. Originally woman looked for trends through advertisements in newspapers and magazines (figs 5 and 7). Woman indulged themselves in fur and silk, if they were wealthy enough.
Eladio Quinones Professor Tabor EN-103 2 December 2012 “Cover Girl + Olay” Parent Magazine pg 21 In the challenging industry of make-up; many companies hire advertisers that can use different techniques to persuade consumers to buy their product. Cover Girl and Olay have used a combination of techniques to capture their audiences. In this advertisement using Ellen DeGeneres they have used a combination of ethos, pathos and logos. In the ad Ellen is on the left side of the page with a white background and by her wearing black clothes makes her stand out. With a big smile and her hands holding her jacket makes her look cheerful.
For instance any of the advertisements that were beauty product related emphasized how important it is for women to be looking there best, and how each product would allow them to create the best image. An advertisement for the Dory Beauty Masque by Du Barry claims to “erase surface lines, and wrinkles, tones up skin and cleanses pores!”. LIFE’s advertisements seem to be focusing primarily on the physical features of women, and how those features can be improved, and shed little to know insight on intellect etc… Also, women during this era clearly took a strong interest into the world of fashion. In the June issue of Life as well as the April issue, there is a quite detailed article that focuses of female fashion trends as time goes on. Including the influence that other countries had on American fashion, the latest trends that would replace the old ones.
Much of what you pay for at department stores is the fancy packaging, slick magazine ads, and the advice of the salesperson standing behind the counter. These days, there are wonderful products at all price points; however, there are certain products that are worth splurging on. The question every average woman in America wants to know which products are better, department store make-up or Drug store make-up brands. Many people believe department store makeup delivers the best cosmetic products because of the designer names and the amount of money they spend; however, some people think that drug store makeup delivers the same quality with cheaper prices. Sometimes Quality makeup doesn’t equal the amount of money you spend, and a lot of what you pay for at department stores is the fancy packaging, slick magazine ads, and the advice of the salesperson standing behind the counter because Many of the products at the drug store are even practically like peas in a pod to department store brands; for instance: Lancôme and L’Oreal are owned by the same company and have many similar skin care products and use the same ingredients.
Purpose- I changed shampoo, which shampoo makes my hair appear smoother? Research- I inquire at my hair salon and also search the internet of the ingredients. Hypothesis- if I uses the shampoos containing keratin will make my hair look smoother because keratin makes hair straight which spreads the oils or If I use the Moroccan my hair will appear nicer because its more original. Experiment Step 1: for 1 week use keratin shampoo twice a day and maintain the same diet and amount of sun exposed too. Step 2: take picture of hair after week.
Many people believe that it is not the responsibility of the food industry that obesity is becoming a serious issue because it is based on sole responsibility of what they choose to eat, whether they choose to exercise or not, and in the case of child obesity, the lack of responsibility the parents maintain; and the food industry concurs when addressed by the government. They are very defensive when they are resistant when the government tries to restrict the food industry from marketing to children in Australia. Legislation has begun to have fast-food restaurants display the nutritional
The two companies I chose to compare were Sephora and Ulta Beauty. Both stores are cosmetic retailers and sell many of the same products. Sephora has been around longer originating in Paris in the year 1970, and opening it's first U.S store in 1998. Sephora runs approximately 1,300 stores in 27 countries worldwide, with a consistently growing base of over 300 stores across North America. Ulta Beauty was founded in 1990 trying to reach out to women as a place to shop other than department stores and drugstores for their beauty needs.
This product is not greatly estimated, which means teenagers and adolescent adults can get and go, without paying extraordinary amounts of cash. The brand Kellogg's is known over the UK, which means customers and consumers are ready to pull out all the stops to attempt and experience new products inside the brand. The notoriety of Kellogg's is generally known because of the nature of each product. As another, sound cerebrum nourishment snack, customers are more prone to need to go for the new thing. The decision process for Kellogg's Boost might be that parents might purchase this product, as a customer, for their teen youngsters to consume.
| 5. Who or what inspires you? * | My mother is where I get my some/most of my fashion sense from, Rihanna, ASAP Rocky and I like Carl Lagerfield because as you probably know, he designs for Chanel and he has such a neat clean fresh look for Chanel,you know. The look makes grannies and super models look cute,sophisticated and just elegant. | 6. How many hours are you available to work in a week?