Summary: Project Childhood Obesity

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Current Business Research: Project Childhood Obesity Childhood obesity is a terrifying prospect for the future of America. As a nation we have failed to acknowledge childhood obesity even as the medical community continues to warn us of the dangers. Recently the Health Department has expressed the need for change and has classified childhood obesity as an epidemic in light of escalating health problems, increased death rates, and rising medical care costs. The problem lies in the responsibility for this epidemic, whether it is government or family responsibility. Government has always tried to stay out of family issues; however, this costs tax dollars, and the government is considering imposing regulations to ensure children are meeting…show more content…
Both private and publicly owned institutions that have not kept the public sufficiently educated on the dangers of eating the products they serve or produce; these companies have made millions of dollars on the sales of fast food, junk food, and sugar drinks. As a nation we should be stressing physical activity in home and at school, however, recess is being systematically eliminated, while games and sports equipment is being sacrificed for other costs. The fast food industry has done a wonderful job in making children want fast food and convincing parents that fast food meals are a nutritious alternative to cooking meals at home and they are quick, easy, and affordable. “Advertisements often portray unhealthy eating messages to children. As many commercials are for fast food, soft drinks, and cereals sweetened with sugar, one could argue that children are encouraged by the media to consume high fat, energy dense food” (Ebbeling, Pawlak, & Ludwig, 2002). The two key targets for the fast food industry to establish are: 1. Take ownership on education through messaging with nutritional labels posted on product. 2. Change in the marketing strategy and to make known a menu offering healthy
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