Summary of the Article “Sociology of Mass Communications”

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SUMMARY OF THE ARTICLE “SOCIOLOGY OF MASS COMMUNICATIONS” Introduction. The article “Sociology of Mass Communications” was written with the main aim to show the interest to the sociology of film, but, nevertheless, many remarks in it relate to media sociology and sociology of aesthetic structures, which are not specific to film. Talking about media studies it is important to notice the differentiation between three phases of the communication process: source system, message system and receiver system. Commonly, media studies concentrate the main attention to the latter, because it is more problematic to analyze message system. Some scientists confirmed that there is an ‘intellectual stagnation’ in the field of ‘content analysis’ and this was the main reason why it has been neglected. The provided article contains the explanation of differences between sociology of science and media sociology. In terms of media sociology, the commitment to content analysis is a case in point while there is no equivalent in the sociology of science. Further we face with two main views which find their impact in media sociology and sociology of art. The first one, contextualism, emphasizes the importance of context and argues that items of the work belong to a structured whole, from which they gain their importance, entails that any social or psychological function is mediated by that relationship. The second one, structuralism, increases in the field of sociology of art-media and develop inevitably. Contextualist movement in the study of cultural phenomena do not have equivalent to the scientist’s epistemology. It means that unlike philosophy of science arts-media always have open questions, while scientist’s self-evaluation is always authoritative. Occasionally some of Freudian and Marxist theories have been put forward. But most of the scientists and sociologist agreed

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