Kudler Fine Foods Frequent Shopper Program Research Paper Ken Brown BSA/310 BUSINESS SYSTEMS Kudler Fine Foods Frequent Shopper Program Research Paper Kudler Fine Foods has several retail locations within the California and sells a variety of domestic and international foods from fresh bakery goods to specialty diary items. Kudler’s overall goal is to continue their growth potential by the expansion of services, increase the purchase cycle of their consumers by the incrementally raising customer loyalty and profitability and improve operation efficiency levels. Kudler Fine Foods seeks to establish a Frequent Shopper Program to facilitate the growth in loyalty and profitability to its consumer base
Kudler Fine Foods Frequent Shopper Program Overview of Kudler Fine Foods Frequent Shopper Program The Frequent Shopper Program is an integral part of Kudler Fine Foods overall sales plan. Kudler Fine foods customers are rewarded with high value incentives via accumulated loyalty points. These loyalty points are awarded by tracking individual customer purchasing habits. This purchasing behavior data will then be used by Kudler Fine Foods to refine its product offering to best satisfy its high value customers. Price is not the primary purchase decision factor for Kudler Fine Foods customers, so instead of offering every day discounts points will be redeemable for high end gifts such as travel discounts or upgrades or other specialty foods.
Aiii Explain two ways of helping other practitioners to understand the importance of handling information securely. Explain the potential consequences of handling personal information securely and to follow the legislation and codes of practice. They summarise the main points of legal requirement for handling information; •Data Protection Act 1998 •Freedom of information Act 2000. Aiv Explain two ways of helping other practitioners to understand the different systems used to record information in adult social care settings. By explaining the importance of keeping confidential information such as daily recordings or daily activities in a secure place and not to pass on any information to anyone outside of the individual’s direct team.
Kudler Fine Foods Frequent Shopper Program Team E Gio Smith University of Phoenix Management Information Systems CIS 205 Sue Julin July 7, 2011 Kudler Fine Foods Frequent Shopper Program Abstract Kudler Fine Foods has identified the need to track the purchases of customers. To do this they are preparing to launch a Frequent Shopper Program. This program will award points to customers to redeem for gifts and other services. To accomplish this, it is crucial to understand the history and make up of Kudler Fine Foods. The background of the company will reveal that they have experienced significant growth and are in need of expanding services.
Kudler Fine Foods Frequent Shopper Program I. Introduction Kudler Fine Foods is a local upscale specialty food shop that was started by Kathy Kudler in June of 1998 that after having much success with their three locations have been looking to implement a frequent shopper program (Apollo Group Inc. 2010). The programs original task is to try and track the purchase behavior of the individual customers in order for Kudler to help provide high value incentives through a partnership with a loyalty points program. The development of this program will require Kudler to address legal requirements and follow ethical responsibilities related to the collection and storage of consumer information. Kudler will also have to put in place additional security
5/2/13 BSA/310 Frequent Shopper Program Kudler Fine Foods created a frequent shopper program which gives customers incentives to continue shopping there. Their rewards are determined by how much is spent on groceries and how frequent purchases are made. “Frequent Shopper Program proves the ability to gather data for marketing programs and run promotions for the loyal customers.” (Frequent Shopper). Web based advertising would allow for major cost reduction and provide helpful and effective consumer awareness about said products. In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Expansion means career growth and other opportunities for the LPN’s If Happy Trails closes this facility, the organization will lose money and business opportunities. An alternative that Happy Trails can use is to explain to the LPNs that unions have made many American businesses less competitive so the employer has no option but to make budget cuts elsewhere. Those budget cuts could come from less recognition programs, pay raises less frequently and in an extreme circumstance the facility would be forced to close their doors. Many employees have come to the realization that unionization may in the long run put their jobs at risk by making their employers less competitive. The National Labor Relations Act forbids employers from interfering with, restraining, or