Overstating projections A problem that can arise from starting the budget is when the person who created the budget gets an idea that the business will sell more items than the business is realistically able to do. If this happens the business will spend a lot of money on items that the budget believe the business will sell but in reality the business will not be able to sell this stock. IF the business is in the food industry and this problem happens it will end up going to waste as food goes off. This will result in the business losing a lot of money which they could spend elsewhere and if the business doesn’t have much money this money could have been used to pay off their expenses. If the business does lose this money they might
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
Kudler Fine Foods Frequent Shopper Program Overview of Kudler Fine Foods Frequent Shopper Program The Frequent Shopper Program is an integral part of Kudler Fine Foods overall sales plan. Kudler Fine foods customers are rewarded with high value incentives via accumulated loyalty points. These loyalty points are awarded by tracking individual customer purchasing habits. This purchasing behavior data will then be used by Kudler Fine Foods to refine its product offering to best satisfy its high value customers. Price is not the primary purchase decision factor for Kudler Fine Foods customers, so instead of offering every day discounts points will be redeemable for high end gifts such as travel discounts or upgrades or other specialty foods.
The company will have to forge alliances with partners to participate in the loyalty program which will affect the sales department as well as upper management. Operational The loyalty program should be functional during the times that the company is open for business. It should passively collect customer data as customers swipe their loyalty cards during transactions. The system should make reports available to management so that they can focus on reducing the cost of orders and stock-outs while increasing customer purchase behavior with targeted offerings.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
By implementing a frequent shopper program Kudler Fine Foods can do just that. By delivering customized incentives to its customers rather than discounted items Kudler Fine Foods will set themselves apart from other markets. Kudler Fine Foods can expect to see several benefits from establishing a frequent shopper program. The expected benefits from establishing the frequent shopper program will benefit both Kudler Fine Foods and its consumers. The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns.
FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas. It is very expensive and time consuming opening new locations and Kudler does not have the financial means to do so just yet. What Kudler Fine Foods needs to focus their attention on is other competitor in the market. They can offer coupons or special promotions towards maybe the first of the month which will attract consumers into purchasing more products because most consumers get paid at that time. Kudler will also advertise to the Asian community by having advertisements in their language.
First, consider whether or not the data collected will pose legal ramifications for Kudler. Are we as an organization going to implement security controls to protect the consumer’s credit information, such as, credit card numbers, customer name and billing address? Are we going to utilize the purchase cycle data to analyze the habits of our consumers to market more products? Are we going to sell any of this information to marketing companies to help us to conduct ad campaigns for Kudler Fine Foods? Second, how do we deal with the ethical challenges that come with a Frequent Shopper Program, such as, Kickbacks?
Kathy would like to build the company up to a point so that in the next few years she’s able to retire (Kudler strategic plan, 2003). The employees want to be able to earn a good salary and have job security by working for a profitable and growing company. The customers want a large selection of high quality products at reasonable prices. The company’s suppliers have the similar interests as the employees – steady orders from a profitable and growing company able to pay its bills in a timely manner. Problem Statement Kudler Fine Foods can become the premier gourmet food store in its marketplace by developing effective leadership that enables the company to be
As analyzed below there are some cons to be taken into consideration for the Kudler Foods photography project. * Loss of control- While Kudler will be involved through the entirety of the project, if outsourced, their ideas will be left in the hands of the photographer and they will not be involved in the intimate editing and proofing process. * Cost of services- Kudler will need to decide the cost efficiency of outsourcing, it may be more cost effective to set up in house. * Possible loss of future jobs – Kudler could expand their business to include a marketing and design department. By outsourcing they will allow job openings and expansion to