Summary Analysis on the Dvd Renting Industry

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Political | Economic | Social | Technological | Environmental & Legal | * The government not properly addressing the issue of copyright piracy online. * The governments are actively involved in trying to take down “The Pirate Bay”. * Certain countries e.g. Norway and Spain have “friendlier legal environments towards copyright infringers”, and this allows website such as “the pirate bay” to move its web hosting duties there. | * The ability to put your company on the {Dublin} stock exchange to raise capital. * The financial crisis of 2008 resulted in people having less disposable income for entertainment. * There is other competitors in the market E.G. Cityvision, iTunes, Golden disc, HMV & Netflix. * Competitors are trying to gain as much market shares before one another as much as possible E.G. Cityvision expanded into Xtra- vision’s target market of Manchester & Birmingham. * Rent liabilities. * Fierce pricing among competitors. (6.99 – Netflix, 2.99/ 3.99/ +1 (HD) iTunes) * ISP not doing enough to block illegal movies from being downloaded. | * People have less disposable income due to the financial crisis & therefore are reluctant to spend more money on entertainment. * By 1990, 70% of household owners had VCRs. * People are exposed to a wider range of systems of entertainment. * Eircom’s proposed “3 strikes” anti- online piracy system was ruled against due to privacy concerns with the collection of IP addresses. * Only the Eircome ISP (back then) blocked access to “The Pirate Bay”. * The growing trend of people renting online movies and streaming movies online * Adoption of the digital era. | * VCR invention * The ease of downloading movies from the Internet. * How you can watch a film whilst it is downloading. * The emergence of peer- to- peer file sharing. * The copyright infringer

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