Not only do the commercials capture the men’s attention but it also grabs the women’s attention by giving the image of what a man should smell like and by creating a sexual theme that attracts attention. In our society, one intelligent way to sell a product targeted to men is to attract women. According to the website She-conomy, 85% of all consumer purchases are accounted for by women (Holland). Women have different point of views on commercials. If a commercial is really interesting to a woman, then it is more likely for her to purchase the product or to persuade men she knows to buy it.
His personal information is not stated directly in the advert. The author created the advertisement to influence women who usually make most of the buying decisions for their men and other female members of the family. This advert was produced with an intention of persuading the audience to purchase their product. The target audiences are both men and women, since women are the ones making buying decisions for most men. This advertising strategy is always designed to encourage the target audience to make purchases, repurchases and increase brand loyalty (Moore & Wiliiam, 37).
X10/25/2010 Lust and sex appeal are two emotions that dominate the advertisement world. Everyone wants to be perceived as sexy, fun, and attractive by our peers. In order to appeal to these emotions we take part in these materialistic things. Advertisements in Shape magazine have grabbed the attention and captured the desires of their female audience. Shape magazine provides women with the latest information about diet, fitness, healthy living, and beauty products.
He said, “If we gave women a chance to make themselves feel sexy in a wonderful, romantic environment, they’d prefer that to going to a mass merchant to buy a three-pack” They started off by making VS seem more flattering and innocent than raunchy by making their store look more upscale with chandeliers and soft colored wallpaper. From there they decided to attract their consumers through marketing ads using three assumptions. The first is the image of a woman’s body and the fact that it can sell any product. Males want to have that fantasy and are all about the appeal of a woman’s image before their personality. Smith states in her article, “Unlike the anorexic or boyish-looking models in most magazines, wearing clothes that fit them like sacks, the typical VS model reveals her curves in undergarments or clothes that typically mold to the body, a button or two discretely undone, a thumb perhaps tucked into her bikini bottom or jeans—as if to ask, “Wouldn’t you like to take this off?” The second and third assumption goes hand in hand which is a women’s self worth and how a man sees that woman.
I will also use the reinforcement theory to show the effects of these commercials on men and their views towards the perfect body on women. For excitation transfer theory I will be addressing the reactions that men have towards these advertisements from viewing them. I will also talk about how these ads are sexy and because of this, the short term effects it has on their mood, emotions, and feelings. Reebok has recently introduced a new product on the market called the Reebok Easy Tone. The Reebok Easy Tone is a pair of shoes that are scientifically designed to work women’s hamstrings and calves on average 11% harder and tone women’s butts on average 28% more than regular tennis shoes.
A womans reproductive role in society relegates her to caretaker, mother, nurturer stature in the household, wife, and sex object. In defining this women not only have to meet this standard in their physical appearance but also have to be just “sexy” enough to attract a man. This makes women appear as a commodity or good rather than human. The discussion of how media influences these social stigmas is presented, from magazines, to commercials, to latest fashion industry trends. You even see it in social media from the “What's trending” sections.
Advertising has now reached the point where companies are no longer afraid to exploit women to sell their products. Advertising has associated itself with sexism, often discrimination against women; making them an object inferior to men. The women presented in advertising are often stereotypical in that that have the desired figure, look and attitudes expected by a male target audience. Two advertisements that demonstrate these representations of women are the print advertisement LYNX Jet “Get-on, Get-off” and the TV advertisement LYNX Pulse “The girls are ready”. The LYNX campaign relies heavily on the AIDA principle, which aims first to attract the male target audience attention, hold their interest to create a desire for the product which in-turn persuades the intended to purchase LYNX products.
And if you’re a female, if you were to shop at Abercrombie and Fitch you can find a male that looks just like the one in the ad. These sorts of ads are specifically targeting young male/female audiences who desire the everyday looks of the model in the ad. In the article by Tara Chittenden titled, “For Whose Eyes Only? The Gatekeeping of Sexual Images in the Field of Teen Sexuality,” the author states that “players seek to regulate and shape a field through the control of images.” (Chittenden 80) These sorts of players that Chittenden is referring to is the young people. She then, continues talking about how Abercrombie and Fitch displays teen sexuality with the use of provocative images.
during Superbowl game - Posted a short film “Evolution” on YouTube Since 2000, brand is managed by brand development and brand building. 4. “…impressed with ‘Campaign for Real Beauty’. It is definitely a step in the right direction…” “…applaud Dove for all its efforts to change the way women feel about themselves… boys should not be secluded from such an important campaign…” “Dove's successful use of free media resulted from its ability to strike a cultural nerve” 5. - Functionality is no longer emphasized  can consumers choose a product just because it promotes real beauty?
Elegant Mascara Your own personal guide to the latest fashion trends, outfit ideas, hair + makeup how-tos, and celebrity scoop can be found in Glamour. This magazine gives you many striking feminine advertisements from perfume, dieting pills, to shoes and mascara. Covergirl and Maybelline are top selling cosmetic to women with fashion. In this case Covergirl advertisement has proven they are worth buying over Maybelline advertisement. The charismatic Covergirl mascara advertisement is impressive in capturing the attention of young fashionable females than the reliable Maybelline mascara advertisement because of its elegant color, memorable slogan, and images of beauty.