Subway Hnc Report

4622 Words19 Pages
Table of Contents 1. INTRODUCTION 3 2. FINDINGS 3 2.1 BACKGROUND OF SUBWAY 3 2.2 INVESTIGATION ON EXTERNAL ENVIRONMENT OF SUBWAY 3 2.2.1 PEST ANALYSE 3 2.2.2 SWOT ANALYSE 4 2.3 SUBWAY RESPONSE TO THE PAST EVENTS 4 2.4 SUBWAY’S MARKETING MIX 5 2.4.1 PRODUCT 5 2.4.2 PRICE 5 2.4.3 PLACE 5 2.4.4 PROMOTION 5 2.5 SUBWAY’S BUSINESS STRATEGY IN TERMS OF EXPANSION 6 2.6 CUSTOMERS’ PREFERENCES AND NEEDS 7 2.7 EFFECTIVENESS OF SUBWAY’S MARKETING AND STRATEGY IN TERMS OF PROFIT AND EXPANSION. 8 2.8 EXPLANATION OF HOW THE ISSUE AFFECTS THE BUSINESS CHOSEN. 9 3. CONCLUSION 9 4. BIBLIOGRAPHY 10 EXECUTIVE SUMMARY This report was commissioned to investigate how Subway has dealt with its marketing and how effectively it has followed a strategy of expansion. The report investigates Subway’s external environment in terms of PEST and SWOT analysis. It was revealed that Subway chain faces the changes of its environment all the time in terms of political, economical, social and technological factors. The investigation shows that the company reacts to those factors relatively quickly with good effects e.g. the decision of the price drop results with the increased number of the customer which is very important in difficult economic situation. Also, the research on SWOT reveals that one of Subway’s strength is strong company image which is recognisable across the world. However, the organisation has some weaknesses as well such as the high level of the competition operating in the market. In terms of future, the company’s major threat is uncertain economic climate and one of the opportunities is the idea to set its outlets in non-traditional location such as schools. This will create an opportunity for a company for a further growth which might turn into a profit. On the other hand, results of data analysed show that Subway’s reaction to some
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