Study Of Procter And Gamble Essay

6564 WordsApr 9, 201227 Pages
Company Perspectives: We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. Key Dates: 1837: William Procter and James Gamble form Procter & Gamble, a partnership in Cincinnati, Ohio, to manufacture and sell candles and soap. c. 1851: Company's famous moon-and-stars symbol is created. 1878: P&G introduces White Soap, soon renamed Ivory. 1890: The Procter & Gamble Company is incorporated. 1911: Crisco, the first all-vegetable shortening, debuts. 1931: Brand management system is formally introduced. 1946: P&G introduces Tide laundry detergent. 1955: Crest toothpaste makes its debut. 1957: Charmin Paper Company is acquired. 1961: Test marketing of Pampers disposable diapers begins. 1963: Company acquires the Folgers coffee brand. 1982: Norwich-Eaton Pharmaceuticals is acquired. 1985: P&G purchases Richardson-Vicks Company, owner of the Vicks, NyQuil, and Oil of Olay brands. 1988: Noxell Corporation, maker of Noxema products and Cover Girl cosmetics, is acquired. 1991: Max Factor and Betrix cosmetic and fragrance lines are bought from Revlon, Inc. 1992: Pantene Pro-V shampoo is introduced. 1993: Major restructuring is launched, involving 13,000 job cuts and 30 plant closures. 1997: Company acquires Tambrands, Inc., maker of the Tampax line of tampons. 1998: Organization 2005 restructuring is launched. 1999: Premium pet food maker Iams Company is purchased. 2001: P&G acquires the Clairol hair-care business from Bristol-Myers Squibb Company. 2002: Jif peanut butter and Crisco shortening brands are divested. 2003: Company acquires a controlling interest in German

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