Student Essay

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Business Fundamentals This book is licensed under a Creative Commons Attribution 3.0 License Business Fundamentals Donald J McCubbrey Copyright © 2009 Donald J McCubbrey Editor-In-Chief: Donald McCubbrey Associate Editor: Marisa Drexel Editorial Assistant: Jackie Sharman For any questions about this text, please email: drexel@uga.edu The Global Text Project is funded by the Jacobs Foundation, Zurich, Switzerland This book is licensed under a Creative Commons Attribution 3.0 License Business Fundamentals 2 A Global Text Table of Contents 1. The business eco-system: Your path to finding the pot of gold at the end of the rainbow!. .8 The business eco-system: Your path to finding the pot of gold at the end of the rainbow!............................8 The business eco-system.................................................................................................................................10 The sun rise of your new business ................................................................................................................. 12 Accessing market opportunity: the initial rim of the wheel........................................................................... 12 Strategy: the tactical rim on the wheel........................................................................................................... 18 Branding will make your blossoms bloom!....................................................................................................20 Branding: The memorable rim on the wheel................................................................................................. 20 Stakeholders: the connective rim on the wheel............................................................................................. 22 The stems of growing startups: definitions of “startup stakeholder arrow” selected

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