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Strategy, Process, Product, And Service Paper

  • Submitted by: ckaro1978
  • on January 25, 2012
  • Category: Miscellaneous
  • Length: 1,437 words

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Strategy, Process, Product, and Services Paper
Andria Destin, John Castor, Carolina Granados, Felicia Liles, and Chandra Short
OI/361_Innovation, Design, and Creativity for a Competitive Advantage
January 25, 2012
Professor Robert Irabor

Strategy, Process, Product, and Services Paper
Below is a benefits and drivers proposal for Sears Roebuck and Company.   The proposal evaluates the impact of innovation and creativity related to the organization’s business strategies, departmental processes, products, and services.   In addition, the proposal identifies three unique innovation concepts, and explains why Sears should continue implementing the innovative ideas into the organization.    
The Impact of Innovation and Creativity
Strategy
Hoffman Estates, Ill., Sears Roebuck and Co. is enduring an important strategic shifting that will influence Sears’s ways to sell hard line goods, soft line goods, including jewelry (Andrews, 2011).   In the last couple of years, Sears’ revenue has slightly fallen.   Sears’ financials exposes the worse revenue declining comp-store sales and an underachieving soft line sector.   In excess of this period, the company introduced a sum of creativities, downsizings, store closures, exiting uncreative commodities groups, and most important renovation.   Sears is in the middle of a reformation development to refurbish marketing, advertising, and customer relations.   The reformation directly influences the organizational processes associated with jewelry sales.   Restructuring the jewelry division promotes a positive innovation strategy.  
Processes
Process is creatively structuring an organization to improve, change, increase production, and elevate sales.   Sears’ store planning and display design falters in comparison to the competition.   Sears has set up a bureaucracy, which hindered their ability to react to trends, presentation, and performance.   With approximately 10 major projects over 35 years of working with Sears, the number...

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