Strategic Supply Chain Mapping

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Strategic Supply Chain Mapping by Chun Wei (Ian) Su / 10042080 Carling Motors Co Limited The main focus of creating this supply chain map is to properly identify the supply chain behavioral issues of the business to the management team. Carling Motors Corporation is an automotive dealer for Mazda and Volvo. The business has not been meeting its sales targets for the last three quarters. By using the supply chain map we can identify the performance in the flow of products and services for both the upstream to suppliers and the downstream to customers. Carling Motors is recognized as an extended supply chain consisting of an organization, suppliers, and customers. The company is constructed under a simple business concept in which customer satisfaction is the main focus. Carling Motors follows basic traditional business functions in order to be a successful automotive dealer. A lack of communication and training has led to customer dissatisfaction and therefore has caused decreases in sales. The company is no longer able to meet the demands of its clients. Using the supply chain map, we hope to identify the problems and address the issues with a proper strategy in a timely matter. This will allow the management team to understand the problems and focus on the solutions by referring back to the supply chain map. The end result is to fix the problem before our fiscal year end and to implement a strategy for a better flow of goods, services and knowledge among the organization. 3 Manufacture 2 Manufacture 1 Manufacture 3 2 * Research and Development * Information System * Logistics * Purchasing Mazda Canada Corporation Supply * Marketing * Sales Strategy * Sales Forecast * Purchasing * Information System * Customer Services * Logistics 1 Carling Motors Co Ltd General Manager Sales Manager

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