Part Two: Internal Environment 2.1. Company Goals Vision Statement: To be the #1 hospitality company in the world, leading on three success measures: loyalty, profitability and growth. Strategic Objectives Marriott has developed various strategies to attain their desire to be the most successful hospitality company worldwide. Setting specific goals for the company gives them a better direction in how to achieve them as well as how long it may take. Marriott realizes that close to half the population on earth is under the age of twenty-five.
Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico (Lowe's Companies, Inc, 2011). Lowe’s offer several different incentives to shop which lures customer to the home improvement retail center. These incentives, such as the “My Lowe’s” program, price matching, the Lowe’s Consumer Credit Card and their own durable, long-lasting and cost effective products. INTRODUCTION Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico. Lowe’s is an American chain of retail home improvement and appliances.
-Site Description & Analysis- “Everyone profits from sustainability, from our groups to our employees back to our owners” - DoubleTree Employee Course: HOST 4104 Professors: Karen Ekstein, Paula Johnson Date: December 7th, 2012 Pages: Table of Contents Description of the Company 3 - 4 Description of the Sustainability Practises 4 - 6 Analysis of the Sustainability Practices 7 – 9 Issues, Gaps, Recommendations 10 – 11 Works Cited 12 Introduction The company we focused on was DoubleTree by Hilton, examining the company as a whole for their use of sustainable practices. A sustainability plan was released by the company in 2010 to which all DoubleTree locations were involved in. This document was published online and allowed us to begin with a large structure for our assignment. Furthermore, we visited the DoubleTree location in Niagara Falls to observe how they put forth the effort into these sustainable practices. Description of the Company DoubleTree by Hilton is a full-service hotel brand that provides the convenience in a refreshingly warm and welcoming environment.
By far, the restaurant has the most locations in the fine dining steak house industry category beating its closest rival by nearly 30 locations. Enjoying its success, The company decided to go public with an IPO offering in 2005 that raised over $154 million in new equity capital. As expected, the company now faced high expectation of increasing share holder equity through expansion and profitability. Dan Hannah, vice president of business development was responsible for development of a new business strategy focused on continued growth of the company owned restaurants as well as franchisee owned. He saw major opportunities in expanding abroad and regularly fields inquiries from prospective franchise owners around the world.
Unit9 M1 Manpreet Sohanpal McDonalds What are the organisations aims and objectives “The intention is to increase the pace of acquisitions with a target of 30 new restaurant openings per year from 2011, which will create up to 1800 new job opportunities annually.” Source: http://www.mcdonalds.co.uk/ukhome/Aboutus/Development.html What are the marketing and promotional objectives At McDonald’s the marketing team makes sure that their goals are clear and achievable. Setting marketing objectives help the department to see what marketers want to achieve annually. They set guide marketing actions enables the team to measure how well their plan is working, this relates to market share , sales, reaching their target audience and creating awareness in the market place. McDonald’s marketing team ensure that long term objectives are broken down; this benefits the business as they are able to reach their goals more quickly and also measure their progress. When analysing the performance of the business they are able to make changes this gives the business more flexibility.
There are more than 700K system associates, more than 3500 products, 250 bottling partners and 900 plants worldwide (The Coca-Cola Company, 2014). The company also has more than 23 million retail customer outlets (The Coca-Cola Company, 2014). Coca-cola believes that to continue to thrive over the next ten years and beyond, they must look ahead, understand the trends and forces that will shape the organization and prepare for the changes to come. Their mission statement is to refresh the world, to inspire moments of optimism and happiness, and to create values and make a difference. Their vision is to bring the world
HILTON HOTELS (Brand Differentiation through CRM) Group Assignment (Part: 1) GBMP 508-02 Submitted by: Farrukh Shafaat (821-220-696) Abraham Mathew (821-189-289) Harikrishnan Rajeev (820-871-333) Prateek Sodhi (821-182-672) Sumeet Raju (821-166-576) Dapinder Singh (820-921-872) Hilton is the global leader in the hospitality industry operating more than 3200 hotels and resorts in 77 countries across six continents. Hilton Hotels Corp is engaged in the ownership, management and development of hotels, resorts and timeshare properties, and the franchising of lodging properties Hilton remains synonymous with hotel because of its innovative approach to products, amenities and service. Hilton is the most recognized name in the global lodging industry. The Hilton Hotel group is one company that has adopted a balanced scorecard approach. It measures its CRM performance by reference to 5 different sets of metrics: operational effectiveness, revenue maximization, customer loyalty, brand standards and learning and growth.
We are the world’s second largest cruise company operating 35 ships in the cruise vacation industry with approximately 71,200 berths as of December 31, 2007. We own five cruise brands, Royal Caribbean International, Celebrity Cruises, Pullmantur Cruises, Azamara Cruises, and CDF Croisières de France. In addition, we have a 50% investment in a joint venture with TUI Travel PLC (“TUI Travel”), formerly First Choice Holidays PLC, which operates the brand Island Cruises. Our cruise brands primarily serve the contemporary, premium and deluxe segments of the cruise vacation industry, which also includes the budget and luxury segments. Our ships operate on a selection of worldwide itineraries that call on approximately 380 destinations.
Promotional mix…………………………………………………………………10 a) ATL b) BTL 5. Conclusion, Recommendation………………………………………………………..11 6. Bibliography……………………………………………………………………12 1. Introduction a) Facts Four Seasons Hotels Incorporated is one of the world’s leading hotel management companies specializing in luxury and resort properties. The Four Seasons Inc. manages more than 82 hotels and resorts in 34 countries all over the world.
12 month goals: Increase turnover by 30% by: • Introducing 20 new products including a range of 6 ‘health’ lollies that have added nutrients. KPI- Sales staff to promote the companies products to clients, this includes any new product lines. KPI- assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly Timeframe- 12 months Build market loyalty by specifically targeting ‘tweens’ as customers by: • designing new packaging specifically designed to have greater appeal to the 7-12 age group. KPI- Sales staff are to target identified groups for increased sales. • introducing a club membership for ‘tweens’ that gives them free gifts for purchases over specific amounts KPI- Sales staff are to include during sales transactions or whilst