Panera bread’s products have always been a cut above the competition. They offer a unique Artisan style of baking. They consider themselves a superior fast food restaurant with a strategy to provide high speciality bakery and café experience to customers. This strategy fits with a broad differentiation strategy that appeals a broad range of customers. Based on the case, the company had 910 locations in 2006 competing with the top restaurant chains in the USA such as Mc Donald’s and Starbucks.
Its main competitors include Qdoba Mexican Grill, Moe's Southwest Grill, Rubio's Fresh Mexican Grill, Ranchero’s Mexican Grill, and Baja Fresh. The company executives have identified ways to make the company stand out amongst the competition in different ways that they hope will enable the company to remain at the top and keep making profits as it has done since inception. One of the best ways is new innovations. This has been done by employing a new chef with vast experience to come up with new menus that will be tested in selected restaurants before the menu is adapted by all the restaurants. This is a gamble for the chain because it has had the same menu of burrito bowls, burritos, tacos, salads, various meats and extra dishes such as salsas, cheese, lettuce and guacamole which have been the restaurants signatures.
It is evident that Americans choose Red Lobster over other casual seafood dining restaurants due to their reasonably priced menu selections, restaurant cleanliness, and exceptional customer service. Over the years, Red Lobster’s passion for seafood and delicious experiences has kept them evolving. Red Lobster continually introduced guests to fresh dishes that quickly became favorites, with many guests getting their first taste of calamari, snow crab and Key lime pie. Their menu has grown and changed with their guests’ tastes and they pride themselves for being able to bring the best of the sea to your table. Red Lobster, the inventors of popcorn shrimp, menu provides choices for any lover of seafood or even an individual with seafood allergies.
Criteria #1 McDonald’s Inc. is obviously famous for its fare of burgers and fries, but they have also become synonymous with good service and consistent product that pleases the customer. However, the company had to instill five stages that eventually led to McDonald’s sustainability in its industry. The first step was to redesign the performance development system for the staff so that there was more of a reflection of accountability in the results of the reports. This included, “six key expected leadership behaviors termed ‘performance drivers’” (Goldsmith & Carter, 2010, p.161) so that the managers were being judged on how they performed certain competencies which essentially measured their capability. The redesign also introduced a four-point rating scale in comparison to the past five-point rating scale which seemed to produce inflated results of the managers.
The first four years has treated Boogie Burger well, developing a respected brand while building a loyal basis of reoccurring business. As a result, Boogie Burger has outgrown its original location and will be moving to a larger, more visible location shortly. Its menu selection, as well as personalized service has been well received. Unique marketing flights and growing market share will be essential to the success in Boogie Burgers newest endeavor. 2.1 Market Summary Boogie Burger positions itself not only as above average, quality comfort food – but as an experience.
Panera’s focus is offering their customers with better than their rivals, making the dining experience so attractive to their customers will pass up their competitors in outlets of other easy casual restaurants to dine at the nearest Panera Bread A strategic issues is substitutes and threats of substitutes in Panera Bread Company’s distinctive competencies, their menu. Panera’s menu is being substituted by new rivals. New restaurant chains, in fast-casual and other categories are becoming more competitively fierce and are drawing customers by imitating Panera’s menus at a lower cost. Panera Bread has several external factors which may affect the company, such as climate, inflation rates, unemployment level, and wage levels. Climate can have a dramatic effect on Panera Bread.
Panera Bread has achieved many great things as a company and for the community with their charity work, and this should be mentioned in the vision statement. Their mission statement needs to focus on their current goals of growth and profitability. Strategic and Financial Objectives According to the case, management’s long-term objective and strategic intent was to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in upscale, quick-service dining. Panera’s growth strategy was to capitalize on their market potential by opening both company-owned and franchised Panera Bread locations as fast was prudent, and to continue doing so throughout the recession. Competition Panera Bread’s menu, store design and ambiance, and unit
Next, customers can enjoy high quality of foods because they have recruited professional cook with over three years experiences. Then, is to keep abreast of trends, they have to change their menu in a specific time in order to match customer’s flavor. Next, due to they have more than ten years business experience. Therefore, they not only provide satisfied service but also high quality of foods and all-rounded business management. Last but not least, they provide better service than their competitors because their company has provided practical staff training for employees.
I was excited to see if this little restaurant lived up to everything its reputation demanded it to be! Having never tried Middle Eastern before, I knew I was in for a big experience. Mazza first began as a small, counter service falafel parlor, later blossoming into one of salt lakes finest Middle Eastern restaurants. Mazza has been a Utah staple since 2000. I hear this is in large due to the owner Ali Sabbah being quite fantastic, always keeping a tight rein on the service and the food.
For example, enterprise decision management (EDM) software analyzes a company’s data and processes to identify CSFs in order to help in decision-making. The objective critical success factors are company Kfc want to expand the business worldwide and want return profit back on investments to owners and franchisees. The company also increases its percentage share of the fast-food market and to improve profit margins year-on-year to fund the growth of the company. Company KFC develop something new to be critical success factor is KFC chicken sandwich. It is the new products are key to a company's success, and it is critical that KFC learn to develop and introduce new products in such a way that new consumers will be attracted to the stores.