Kfc Mission Analysis

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Executive Summary Kentucky Fried Chicken (KFC) continues to be recognized as an earliest franchising company till today. Around the world KFC’s outstanding brand recognition, experienced management, high quality food, site development expertise, advanced operational systems & unique global infrastructure position them to capitalize on global opportunities. KFC is currently seeking highly qualified individuals to join its family as new franchisees in both North America and International markets. More than a billion of the KFC’s "finger licking good" chicken dinners are served annually. Furthermore, KFC has opened its golden opportunity to expand their global food service in Bangladesh as well. KFC’s goals-oriented management in which the…show more content…
"Recognition is everybody's responsibility," says Chicago’s KFC restaurant manager Adonis Chapel. He explains that since KFC started encouraging informal recognition, things have really changed. "You keep employees longer, they are happier, they work better for you," he says. Vision Quoted from Yum! Brands, Inc., KFC's parent corporation: 'Our passion, as a restaurant company, is to put a YUM on people's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company. A&W, KFC, Long John Silver's, Pizza Hut, and Taco Bell offer customers food they crave, comeback value, and customer-focused teams. The unique eating experience at each of our restaurants make our customers smile and inspire their loyalty for life. Toward that end, our 750,000 associates around the world are trained to be customer maniacs.' Tactical goals of KFC The number one goal for any fast food franchise is to beat their competitors in terms of profit and growth. KFC's individual aims are as…show more content…
As soon as KFC was notified of this treatment, they immediately submitted a written statement saying that the treatment was 'appalling' and took action immediately, placing an animal welfare expert at the plant to ensure the ethical, humane treatment of the chickens. The statement said that: ‘We do not tolerate animal abuse by any of our suppliers, under any circumstance.' KFC has done all it can to ensure that people are happy with the facilities and means by which their food comes about. SWOT Analysis of KFC SWOT analysis, alternately SLOT analysis, is a strategic method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the

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