Strategic Management: Domino's Pizza

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Department of Business Studies B.A.(Hons.) Business and Management B.Sc.(Hons.) Accounting & Finance April Semester, 2015 Assignment 2 ILP 216 Strategic Management Prepared By: Ng Zhen Zhen 1420326-BBM Submitted on: 13th July 2015 Strategic Analysis of Table of Contents 1.0 Executive Summary 4 2.0 Company Background 5 3.0 Analyze their Business Level Strategy 6 4.0 Analyze their Corporate Level Strategy. 7 5.0 Identify and explain problems faced by the organization. 9 6.0 Provide strategic recommendations for the problems identified in 5.0. 11 7.0 Appendix 12 8.0 References 18 Executive Summary This assignment is basically talk about the business level strategy and corporate level strategy used by Domino’s Pizza and the strongest rivalry-Pizza Hut. Furthermore, there is comparison between both companies performance and determine which company strategy is more competitive. The third part will be identify the problems faced by Domino's Pizza and lastly give some recommendations to solve problems that listed in the assignment. Company Background The company that will be analyzed in this assignment is Domino’s Pizza Inc. It was established by Tom Monaghan and James Monaghan in 1960. Till today, it is as of now 55th years old. Domino’s is the second biggest pizza delivery organization on the planet after Pizza Hut. It is headquartered in Ann Arbor, Michigan situated in the US. Since 1983, the brand and idea of Domino's Pizza is circulated far and wide and opens its first global store in Winnipeg, Canada (Domino's, 2015). Domino's likewise positioned as The Top Five Pizza Companies (Today, 2014). The association's capacity and vitality for making and passing on hot fresh pizzas has earned numerous rewards. It is the perceived world pioneer in pizza conveyance working a system of more than 10,000 company-owned

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