Strategic Management Assignment01

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Strategic Management Prof. Dr. C. Scott 1. Assignment In total the course is made up of 3 assignments, every month one (Oct-Dec), these will all be graded and give a final grade. All assignments must be submitted on time. The assignments should be done in slide style, so that you will have your own personal script at the end of the course. I have attached slides from a Thyssenkrupp CEO presentation so that you get an impression what professional slides look like. Your slides must fulfill academic standards (always quote sources, bibliography etc.). Submit your slides by 31.10 12.00 via email, late submissions will not be accepted unless you have a docs attest. Should I find a candidate just “cutting and pasting” this will lead automatically to a 5,0! The course is only offered once a year! The first assignment should be approx. 80 slides, +/- 10 %. Do not include too much information on your slides or too little! Think about what we have discussed regarding slides in our lectures! 1) Define the term strategic management, where are the origins of strategy and who are the academic gurus regarding strategic management? 2) Explain the role of strategy for a company´s success 3) A company´s strategy must consider the strategic fit this is also related to the contingency theory. Explain the give one example of the strategic fit and the contingency theory. 4) Identify Alibaba, Facebook, Daimler and Siemens company strategy, in particular answering the following questions: a. Where are they competing? b. How are they competing? 5) What is your career strategy for the next 5 years? To what extent does your strategy fit with your long-term goals, the characteristics of the external environment and your own strengths and weaknesses, do a SWOT analysis for yourself!

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