Strategic Management: Art And Art In China

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Introduction: What is art? Art is absolutely subjective and it does not have essence. So that it is very difficult to be defined. The reasons are that art does not have logic and also that adequate and essential nature will never appear. Art is an open concept; it has new nature to join unceasingly and it is always changing. What is science? Science is objective like logic and mathematics. It is a process of following a set of predetermined guides in order to achieve a result. If the factors in the process do not change, the result of the process will remain unchanged too. I think that strategic management is an art and also a science. I am going to use the case of company to support my argument. The Strategic Management Process:…show more content…
-Increasing production cost of Chinese labor -Continuous changing of policies in China hinder the development in China Strategic Decisions The Group expects the current market situation to continue in the coming year. To ensure a solid foundation from which to propel long-term growth, the Group will place strong emphasis on product, Mainland China market and people. The Group will strive to offer better products to its targeted customers, develop diligently the lucrative Mainland China businesses, and to uphold the learning culture by offering abundance of personal development opportunities, as well as creating a talented pool of quality staff. In order to accommodate with the dynamic apparel retailing market and fashion trends, the Group will focus on achieving high performance retailing standards. It will continue to deploy its efforts in responding to its customers’ demand in a proactive manner. To further enhance and enrich its product portfolio in order to satisfy more P.4 precisely the demand of its targeted segments, the Group will also extend and revitalize its product lines to include new product designs or new functional…show more content…
The management team remains optimistic about the medium- to long-term prospects for this fast growing market and plans to open 100 directly managed and franchised outlets in Mainland China in the coming year. Sustainable Competitive Advantage The sustainable competitive advantages of Bossini are Efficiency and Responsiveness to Customers. P.5 Conclusion The strategic management process is a scientific process. It is because if we follow the strategic management process and all factors in the process remain unchanged, the result should be the same one. So, strategic management should be a science. On the other hand, we know that the external environment is changing unceasingly. As a result of it, the strategic management should also be an art too. Reference Strategic Management: test and cases (Dess/ Lumpkin/ Eisner) Third Edition: Page12-18 Crafting and Executing Strategy (Arthur A. Thompson, A.J. Strickland & J.E. Gamble) McGraw-Hill, 2007 Strategic Management Concepts (Peter Wright, Mark J. Kroll, John Parnell) Fourth Edition Morris Weitz, The Role of Theory in Aesthetics Bossini Annual Report 2005-2006

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