First, it defines what BAA is and presents those stakeholders of BAA. Then, it considers arguments, positive sides for each stakeholder and identifies where there are conflicts or common interest between the stakeholders. Finally, it explains which stakeholders are most important from the impacts that have identified. In terms of passenger numbers, Heathrow Airport is the busiest international airport in the world. Besides, one of the stakeholder-rich environments is airports.
This will achieve the goals of the company by increasing occupancy rates and business travellers. The constraints placed on the company will be achieved. Return on Investment is greater than 15% and operating profit % of revenue will be greater than 11%. GR has a good reputation and skilled management team which will make this a smooth transition. The current locations are great to make this move as they reside by the airport and will target the business travellers.
There are several options available for customers to choose in this industry because the standard product and service are in this industry, so customers are more care about the price. And also the Internet makes customers research cheaper flight much easier than before and switching cost is low. The threat from substitute is high. Numerous options for customers can instead airlines, such as trains, buses, boats, and personal vehicles. Customers usually desire a cheaper way to travel if there are many options for them.
Explain the main factors that have accelerated globalisation? Globalisation is the process which people, culture, money, goods and information can be transferred between countries with little or no barriers. It the gown of links and interdependence between countries. The factors that have accelerated globalisation; better technology in travel, improved communications, and open trade. Planes are now more efficient, larger and air travel is now cheaper which increases the number of customers.
The internet provides more communication, and allows firms to operate annually. Air travel achieves connectivity as larger aircraft such as the Airbus A380 and Boeing 747 can carry more passengers and provide cheaper flights and global tourism. GIS/GPS satellites allow information to pass around the world. Rail increases more connectivity such as high speed rail link such as the TGV in France, and the Japan bullet train makes travel much faster. All these factors ‘shrinks’ the world and makes it more connected.
Based on the book when there are competitive markets such as airlines, a company certainly needs to look at costs and revenue very closely. (Brickley, Smith, & Zimmerman, 2009, p. 180) In this case I believe that the flights from San Francisco t Washington DC should be discontinued. Even though United Airlines is a large company and profitable if they continue these flights in the long run they will lose money. The other option that they would have would be to increase the fares to cover those costs, but since the airline industry is a competitive market people are more likely to go with a lower cost airline. The first thing the airline must do is look at the firm supply.
Exploitable- JetBlue could design the interior of the aircraft to improve passenger comfort and use E190 as an useful tool to expand market and attract new customers. Implication: The E190 provided a unique opportunity for the growth of JetBlue. However, this plane did not completely match the company’s current capabilities and costed a lot. Thus the CEO of Jetblue must change their strategic strategy to either keep E190 as a VRINE resource or sell it. Capability 1: High level of service (Bill of Rights) Valuable-
West Jet Strategy 1. WestJet competes in the air travel market segment with a focus of providing low cost flights to the common traveler, such as friends and relatives. An order qualifier would be the timeliness of the flights. WestJet has achieved the best on-time arrival performance in its market segment which it is able to pass on to customer. As delays will often frustrate travellers, this can make WestJet that traveller’s top choice.
To maximize aircraft utilization, we look for opportunities to operate our fleet in off-peak times when the aircraft would otherwise be idle, to serve markets that may not be as time sensitive or may be better served by evening flights. Through our network and competitive fares, we aim to stimulate demand from guests who would not otherwise travel or from guests who would select another airline. We estimate that when we enter a new market the net effect to that market is an overall increase in traffic. This means we are often able to create new demand. As our Boeing 737 fleet continues to expand and we begin introducing our new Bombardier Q400, we expect that we will be able to establish additional profitable routes in Canada, the U.S. and internationally.
Domestic tourists are ones that travel to places inside their own country. Tourists that travel outside their own country and cross another country’s boarder are considered as international tourists. There are two main reasons for the rapid growth of tourism, these include: increase in leisure time and incomes and technology. The push for the advance of technology has led to travelling being cheaper, quicker and safer. Trade Most goods we buy have a label on them.