Strategic Management Essay

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Executive Summary. A company’s strategy consists of the competitive moves and business approaches that managers are employing to grow the business attract and please customers, compete successfully, conduct operation and achieve the target levels of organizational performance ( reference text ). Facing an economic downturn and a collapse of the International markets, caterpillar comeback as a high – tech and globally competitive company. During the 15 years period under the leadership of George Schaefer and Donald Fites Caterpillar was transformed. Caterpillar new CEO Glen Barton has taken the mantle of leadership as the US construction industry was moving into a grinding downturn. This report has analysed the strategies taken by Caterpillar to comeback the economic downturn. It highlights the Strengths, weaknesses, opportunities and threats and the measures taken to solve the problems. It further went on to explain the resistance under the reign of George Schaefer and Donald Fites and possible Glen Barton. Caterpillar took many revolutionary and evolutionary changes during the period 1985 – 2001. The report looks at some of these changes and the effects it had on the company. Further to 2001 the systematic perspective was look at with regards to caterpillar structure, changes, and strategy taken up to this current time. Question 1 (a) Internal and External factors can greatly affect a business and influence its success. While it is likely impossible to control external forces, with management guide, an excellent internal operation would ensure a competitive position in the market. The internal and external factors are also known as SWOT analysis. A SWOT analysis comprises four factors, strengths, weaknesses, opportunities, and threats arising from a structured analysis of their internal operations (SW) and their external environment (OT). (Webster

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