A SWOT analysis, company objectives, target market, marketing mix, implementation and control will be given to give a clear perspective of Diet Coke’s marketing plan. In a SWOT analysis, regarding strengths, the Coca Cola Company has a high profile of branding, financial resources and customer loyalty. However, there are some weaknesses should be taken into account namely quality of products and unhealthy drinks. Development
The Coca Cola Company is successful because it performs a SWOTT analysis on the company to pinpoint the areas the company should focus on to improve the organization. After performing the SWOTT analysis the Coca Cola Company chose to focus on the company’s leadership, legal and regulatory, culture, global, technological, innovation, and processes and systems trends in the company. * Leadership in an organizational role requires establishing a clear vision of how the company wants to run its business. Sharing that vision with the organization will allow the company to provide information, knowledge, and the resources to its employees to realize that vision. Appropriate leadership allows the management team to coordinate and balance conflicting interests for all members or stakeholders of the organization.
Scottish Power – Good Ethics Is Good Business The world has really changed, particularly the way business is conducted globally, with new economic and new technologies shaping the globalization environment. One of the main reasons for global success is found is due to cultural diversity. Companies are constantly faced with dilemmas, as in international cultures versus corporate cultures, the bottom line being social and environmental impacts. It is imperative that companies must first address the facts that constrain business values in order to be successful. The Director of IBE, Philippa Foster Black, stated: "Not only is ethical behavior in business life the right thing to do in principle, we have shown that it pays off in financial returns.” (Foster-Black, P. 2006) Companies are continually presented with challenges and opportunities formed by concerns about their environmental and social impact.
Companies must view themselves as part of an ecosystem; one entity in an interdependent interconnected environment. Each part of this ecosystem of business is impacted by the decisions and operations of the other parts. The organization of today and tomorrow has to adopt a system-centric model of business or suffer the consequences, most of which being dire and unforgiving. The key to business success is to make sure no part of the system is overlooked and undervalued. Research has revealed that there is a strong correlation between a stakeholder conscious organization’s
Some of the very important factors are: Government stability effects businesses in a great range by competing with businesses to lower their costs, transparency is another important factor where anything the business does is revealed to the government and the government know exactly what they are up to. Economic policy of government on businesses is also a very essential factor that effects businesses for example, government sets up rules and frameworks according to which the businesses compete with one and another, so from time to time government changes these rules which forces the businesses to change the way of their set ups. There are also beneficial political factors that help businesses in various ways, these factors can be defined as apprenticeships and funding of schools and colleges which will enhance the skills of the population that will affect McDonalds in having more skilled workers to work for them which will
The corporation has a strong internal environment that makes it succeed in its business venture, which shuns away other players while maintaining both profitability and competitiveness. Its main competitors include Regis Slaons, Macy’s, and Sephora. In this regard, this paper seeks to analyse the company’s potential by scrutinising the internal environment, corporate resources, competence, and other attributes that depict its strength and weaknesses in under the SWOT analysis. Internal Environmental Analysis The company has adopted various measures that enhance its competitive nature embracing different procedures and policies. It has also improved the management department by providing suitable measures that define goals and objectives of the company for it to attain increased returns (Fukuoka et al., 2012).
These forces encompass raw materials, instant capital, and people. Other factors PepsiCo faces are labor skills, socioeconomic opportunities, including uniqueness, and division in population, labor costs, gender, race, class, language barriers, trading arrangements, technology, and ambiguous rules (International Business, 2005). Response PepsiCo responds by defining core beliefs by making the utmost of diversity assets and aptitudes to aid corporate success. The organization takes abundant care to interlace diversity and presence into the culture to progress as a global, and multicultural organization adept at serving the world’s societies effectively ("Performance with Purpose" 2011).
Building an organization by grouping jobs into work units and allocating resources C. Identifying business functions and mobilizing leaders D. Being flexible and responsive towards customer needs and the competitive environment Correct! The correct answer is: D. A dynamic organization is, “flexible and adaptive, particularly in response to competitive threats and customer needs” (Bateman & Snell, 2011, p.16). 15. For today’s managers, the organizing function requires a higher focus on which of the following? A.
More than ever before, what the brand says and what the company does must be synchronized. NBB believes the mandate for corporate social responsibility gains momentum beyond the courtroom to the far more powerful marketplace, any current and future manager of business must realize that business ethics are not so much about the installation of compliance codes and standards as they are about the spirit in which they are integrated. Thus, the modern-day brand steward- usually the most externally focused member of the business management team- must prepare to be the internal champion of the bottom line necessity for ethical, values-driven company behavior. At New Belgium, a synergy of brand and values occurred naturally as the firm’s ethical culture- in the form of core values and beliefs- and was in place long before NBB had a marketing department. The ethical issue is that all NBB business decisions are made according to the core values and beliefs and is focused on being ethically and environmentally responsible.
Case1 The goals of this case is to Searching for Byte alternative solutions to feed the increasing demand of its products so can it enable the corporation to maintain a market share also the Ethical dilemma regarding the company vs. Plainville , in addition to highlighting the social responsibilities of corporations that are for the most part considering profit maximization as their primary goal. Additionally, illustrating how the outside directors of the board can play an active role by avoiding groupthink and raising genuine concerns over management decisions by using their unbiased judgment and thereby providing efficient leadership to the company. Suggestions for settling the corporation impasse they can to return to the white board, searching for other solutions that capable to soothe the situation and finding way out to this impasse such as buying a small competitor or extending the business , Maybe Bytes Products and the competitor can enter into strategic alliances and building a new plant in the area may not be needed also According to Carroll’s four responsibilities of Business, Byte is already following the first two responsibilities, Economic: producing electronic components to meet the demand so that Byte could repay its stakeholders; Legal: follow accordingly to the regulation of the state. Hence to compromise for the present impasse, Byte has to follow the last two responsibilities which are Ethic and Discretionary. Byte has to tell its potential employees and town administrator about this temporary operation so that they can plan for their set back when the plant closed in the future.