Strategic Implementatio Essay

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Task 1 SWOT analysis (Alternatively SWOT Matrix) is a structure planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. The degree t which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. (Reference: Task 1- Organisational Audit Strength * Laksamana College has been in business for 7 years * The college profit has risen by an average of 6% per annum * Business has been peeks due to government policy and changes in scholarship scheme. * 2 years ago Brunei Government has increased the scholarship programmed. * Profits continue to increase as a result of the college improving its market share. * College currently has a wide range of educational courses. * Continue to introduce new products to its range. * 2 years alone the college has added 12 new courses. Weaknesses * Brunei Government has now stopped increasing the scholarship scheme. * The number of International students has fallen by 15%. * The fallen of international students accounts 5% of the company sales. * Limited parking space. * Limited space to cater more courses. Opportunities * Adding more new courses and products for undergraduate and postgraduate at the college. * Adding short management and

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