Strategic Decision-Making / Corporate Planning of Nokia

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Strategic decision-making / corporate planning of Nokia: Decision-making is a process by which decision makers respond to opportunities and threats by analyzing options, and making determinations about specific organizational goals and courses of action. There are six steps in decision-making. First, decision makers should recognize the need for a decision. Second, generate alternatives. Third, assess the alternatives. Forth, chose among alternatives. Then, implement the chosen alternative and finally learn from feedback. In the case of Nokia, its new CEO, Stephen Elop’s, was too late to implement the strategy of replacing Symbian and MeeGo to Microsoft's Windows Phone operating system. The smartphone companies, Apple and Samsung (Android), have gain too much smartphone market shared before Nokia can make a success of its strategy, which affect Nokia to enter the smartphone market if their smartphone’s function is similar to Apple and Samsung. Nokia was the world's largest sales of mobile phones from 1996 to 2010. However, in 2007, Apple’s iPhone and Google Android smartphones were enter the mobile phone market, which made Nokia 14 years world’s largest mobile phone sales came to the second in 2011, as the market shared with the others. Between 2010 and 2011, Nokia's worldwide Symbian smartphone sales dropped sharply from 38.1% to 15.2%, while Samsung smartphone sales increased significantly from 5% to 17.5%. Since February 2011, Nokia worked with Microsoft, to operate a Nokia smartphones will Microsoft's Windows Phone operating system, and finally, the first Nokia’s Windows phone, the Lumia 710 and 800, were launched in October 2011. However, Samsung already taking pole position in smartphones with 30.6 % market share, and iPhones has 24.1% market share. This situation clearly shows the problems of Nokia in decision-making. It launched Microsoft's

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