Strategic Analysis of Ben and Jerry

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|Strategic Analysis of Ben and Jerry's Homeade Inc. | | | Uploaded by butter ball on Jun 14, 2006 | | |[pic] | | | | | |INTRODUCTION | | | | | |Ben & Jerry’s is an innovative leader in the super premium ice cream industry. The company blends a commitment to provide all natural, high quality ice cream | | |with a commitment towards social activism and environmental responsibility. This report will analyze both the company’s environmental strategy and general | | |corporate strategy in order to identify the consistencies and disparities (if any) between these strategies and to determine whether a “green” company such as | | |Ben & Jerry’s can sustain a competitive advantage. We will also discuss the potential impacts on the company’s strategic vision in light of the recent | | |acquisition by Unilever. Our analysis will focus on examining the strengths and weaknesses of the environmental and general corporate strategies in light of its| | |internal resources and external competitive and non-market forces.

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