Strategic Alliances for Zhejiang Supor Co., Ltd

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Strategic Alliances for Zhejiang Supor Co.,Ltd Qin Deng Adelphi University Professor: Pamela Buckle Henning March 25, 2013 Abstract With the further development of economic globalization, enterprises face increasingly fierce competition, and strategic alliance becomes an important means by which many enterprises cope with complex social environment and improve their core competitiveness. The strategic alliance is significantly important for enterprises to achieve objectives and enhance competitiveness. At the same time, during the implementation of the strategic alliance, the company will face many problems and difficulties, such as, cultural difference, the uneven allocation and the leakage of technology. This article analyzes Supor’s strategic alliance, discusses the benefits and issues that will be caused by the strategic alliance, ensures the feasibility of the strategic alliance, and provides specific implementation steps for Supor’s strategic alliance. Keywords: strategic alliance, job insecurity, ethical issues, labor cost,layoff plans. Strategic Alliances for Zhejiang Supor Co., Ltd Introduction Zhejiang Supor Co., Ltd. is the China's largest and the world's second largest kitchen appliance manufacturer, and the leading brands in China. In order to expand Supor’s business, the company will choose strategic alliances. The strategic alliance is two or more than two enterprises or multinational companies take joint action to cooperate mutually. Furthermore, companies can share risk and interest to achieve a common strategic objective. In modern marketing oriented economy, there is great significance for enterprises to establish international strategic alliances. Strategic alliances will bring Supor the following competitive advantages. Firstly, the international strategic alliance is beneficial to avoid operation risk and

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