The products will be served in a friendly manner and the atmosphere will be a serene one that will leave our customers feeling satisfied after their encounter with our company. This will cause our business to succeed and thrive throughout the years. Caffe Umbria’s ideology is to provide its target market with high quality but mid-priced coffee on the go and in bagged blends to make and serve at home. By providing a cheaper alternative to places like Starbucks and other name brand expensive coffee shops, Caffe Umbria must make many smart choices when it comes to planning pricing, packaging and distribution. Companies with smaller profit margins must create a larger following of loyal customers because they need to rely on the quantity of customers, not the markup, for their profits.
Shopping malls that seek to add convenience for customers on extended shopping visits will be impressed with this item. A promotion that demonstrates this product in food courts, near customer waiting areas, and fitting rooms will definitely draw in more business consumers. Doctor offices, Car Clinics, even hotel lobbies could all see the benefit in this product through accurate and detailed marketing techniques. Bars, Pubs and Restaurants will be beneficiaries of this product. Most Bars make numerous attempts at keeping patrons longer so they can drink longer.
Kudler Fine Foods has a competitive advantage because customers already use their facilities for parties. These customers could have one responsibility or thing to coordinate removed from their list by hiring Kudler Fine Foods to cater their event. Most customers would find that very valuable as well as
Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
Vancouver is connected to several smaller cities therefore bringing in the opportunities are more customers. Many of the big businesses and the international airport are very close to downtown. Positioning: Frederic should focus his advertising and promotions to young adults and business people. His ads should contain pictures of fresh ingredients and people sitting in a social atmosphere –enjoying themselves and their company. All this is would create picture in a potential consumers mind that Lina’s is the place to be.
Free adverting is one way. Your motel’s name, Shuttle Lodge, will be featured below the conference name on any banners, and advertisements. The local media will also publicize the conference being hosted at you motel and attract many more organizations to contact your motel about holding conferences there. And finally we have a guest speaker that will draw a high amount of attention, because one of the guest speakers will be a high profile celebrity with ties to the charity. The things most needed would be the conference room, motel rooms, and
This method of service offered by DDB as it consists of them matching demographics of a product with demographics of a medium. However as mentioned before it will involve different types of media such as; TV, radio, magazines etc. Media buying has been achieved by DDB as they provided posters, advertisement on the TV as they have to pay a free in order for the product to be shown of the different types of media. As DDB would have to design product to meet the needs of the customers as they would have to compete against other agencies that Marmite is ‘Loved’ more than its competitor, which is Vegemite. Posters around and within supermarkets would increase awareness to customers about the campaign.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
In order to ensure the respondents accurately represented the SFU student body, we attempted to choose participants who were diverse in gender, faculty, nationality and year of study. This proved to be highly beneficial to the discussion, as it stimulated the exploration of ideas and topics that we had initially overlooked. This exploratory research refined the areas of investigation most beneficial to Renaissance, particularly key factors that affect food and drink choices, as well as to gain ideas and insights into Renaissance’s current brand perception and loyalty. From here, we were able to generate hypotheses about the following categories: a) Coffee Consumption Habits - Students consume the most coffee during exam week and lecture break. b) Factors Influencing Purchase Decisions - Students feel that price is the single most important factor when deciding where to purchase food or beverages.