Stereotyping And Birthday Cards

1360 Words6 Pages
Ageism and Sexism in birthday cards seem to run the gauntlet of positive to negative, comedy to seriousness, a lot of what is used where is based on sex and age. From what I was able to observe, starting at around age 4-5 cards for boys seem to get increasingly funnier, and use of more masculine colors become more prevalent, and the use of recognizable cartoon characters increases. The reference to age seems to be congratulatory in nature, referring to increasing maturity, and growth of the child, this seems to continue until the age of 16-18 years, then things start to change. With girls similar is true, from the age 4-5 though 16-18, the cards seem to use cartoon characters more often, and feminine colors dominate over more masculine colors. And like boys cards, the girls cards seem to treat the aging and maturity as a positive thing. Before the age of about 4-5, the cards seem to be more pastel shaded colors, and seem to be more geared to the parents, again congratulating them on their child’s growth, in a positive nature. After the age of 16-18 with both females and males, seem to go one of two ways, depending on gender. With the Males, the cards seem to either be comedic, where it pokes fun at how the recipient is aging, and changing, but overall remaining in a fairly positive manner, until about the age of 40-50. At this time the comedic basis of the cards shift from a positive manner, to a more negative aspect, Such as the “Over the hill” reference with age, Although they remain funny. The other direction the male cards seem to go is towards the more serious, and encouragement aspect to them, where they talk about the recipient getting older and wiser. Females seem to, again, have a similar aspect to them where the comedy still is present, but has shifted to be slightly negative, where the difference with this one is female cards seem to go into a more

More about Stereotyping And Birthday Cards

Open Document