Stereotypes Used by Media Producers

757 Words4 Pages
A stereotype categorises a person in order to separate them from other people by distinguishing their main features. Stereotypes allow us to identify with the person being stereotyped, to give us a larger insight into what they may be like. These thoughts or beliefs may or may not accurately reflect the reality of what the person is truly like. Stereotypes can often be extremely broad and offensive, especially if a person isn’t categorized into a particularly positive group. ‘emos’, ‘goths’ and ‘geeks’ are all examples of stereotypes used by media producers. Media producers use stereotypes as they are a quick, if distorted, of conveying information because they are easily recognised by audiences. Different media producers ‘pick up’ aspects of ‘reality’ society and reshapes them to suit current trends in society that will make a profit. Stereotypes among the media are popular as they allow people to distinguish between different groups in a quick and easy way. Using groups and categories to define people help the audience to identify and recognize variations in people. Grouping individuals together allows a sense of familiarity to those who do not ‘fit’ the stereotype. It is quick and easy to categorize stereotype someone although the categorization made depends on the personal view of each individual, suggesting that most stereotypes are inaccurate. The media often uses and misrepresents stereotypes although are significantly accepted by people among society. TV shows such as the Simpsons are packed with stereotypes within its broadcast of half an hour. The Simpsons contains a large audience that watch the show daily as it is broadcasted during prime time. Characters such as Apu are highly discriminated and stereotyped. On this show Apu is characterized as an Indian immigrant, who prays to Ganesh, and holds a highly noticeable and dissimilar accent. This is a
Open Document