Staregic Managenet Essay

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Proceedings of the Southeast Case Research Association Seventeenth Annual Meeting February 12­14, 2009 Editor: Rebecca J. Oatsvall, Meredith College Associate Editor: Christopher M. Cassidy, Marshall University Copyright © 2009 by the Southeast Case Research Association. All rights reserved. The SECRA logo was developed by Patricia Cook. Visit us on the web at http://www.secra.org Ocean Reef Resort Myrtle Beach, South Carolina Southeast Case Research Association SECRA was formed in 1991 as an affiliate of the North American Case Research Association. Its purpose is to: • Continually develop the case method of research, teaching, and application toward functional and strategic level administrative issues; • Develop interdisciplinary case and teaching note writing skills as defined by the American Assembly of Collegiate Schools of Business; • Advance individual analytical and reasoning skills; • Provide necessary forums for the interchange of expertise among those who train and develop policymaking professionals; and • Continually promote the active exchange of information between case authors and interdisciplinary professionals in both public and private sectors. Membership is open to academics, researchers, professionals, and others who share a commitment to improve the case method of teaching, research, and publication. OFFICERS, 2008 – 2009 President Program Chair Program Chair Elect Proceedings Editor Associate Proceedings Editor Site Coordinator Associate Site Coordinator, Logistics & Materials Awards & Recognition Communications Membership & Marketing Treasurer Journal Editor Associate Journal Editor NACRA Representative Webmaster Mick Fekula Tim Burson Tim Redmer Rebecca J. Oatsvall Chris Cassidy Lindsey Morrow Hamil Richard Fulton Diane Prince Caroline Booth Emmanuel Onifade Ida Robinson-Backmon C. Michael Ritchie Kathleen Wates Chi

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