Starbucks Swot Analysis

695 Words3 Pages
|Starbucks SWOT Analysis | |Strengths |Weaknesses | |Outstanding brand awareness |The managing pressure of the supply-chain | |Good relationship with suppliers |The managing pressure of the capital chain | |Coffee-culture and religion |Product pricing. | |Product quality and flavor assurance |Too dependent on one product | | | |Opportunities |Threats | |Huge expanding opportunities |Pressure from competitors | |The era background of opportunity |Increasing operations costs | |Good co-branding |Decreasing experience in the rush hours

More about Starbucks Swot Analysis

Open Document