Starbucks Strength And Weakness

523 Words3 Pages
Strength Well developed company Starbucks Coffee Company is a well known brand which is the largest coffeehouses company in the world. And Starbucks is a very profitable firm since the total net revenue of Starbucks is increased 10% to $2.8 billion in 2011 second quarter. Environmentally friendly The organization has strong ethical values, commitment to the environment, and community activists. And it mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.' Premium Quality and ambience The target market associates Starbucks as the premiere brand for coffee, so that it accumulate extensive loyalty customer. Moreover, customer not only think Starbucks as a premiere brand, but they come for the ambience. They come for the great service and the overall atmosphere provided. Having this atmosphere established is a huge advantage. Huge workforce Starbucks enjoy the position of having high brand equity as well as satisfied employees. Starbucks is listed in the Fortune’s top 100 companies to work in. It show that company developed a good employment condition to their staff in order to ensure their customer service quality and attract quality employee. Globalization sourcing Starbucks take the advantage of an international firm that company will scouring their material globally. It can take the advantage of the location‘s environment and specialty to deliver better quality material. For example, company sourcing their coffee bean from Latin America, Africa and Arabia, etc. The location environment, water, weather or other factor also affect the quality and taste of the beans. Exclusive product Because of each farm produce different beans, so each sourcing farm is also full ownership of Starbucks. It can ensure the coffee taste is exclusive. Full ownership of supplier can take advantage of the
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