By the end of 2005, Starbucks owned more than 10,000 stores and roasted 2.3 percent of the world’s coffee. To support such a high growth rate, Starbucks should ensure a sustainable supply of high-quality coffee beans through well-rounded supply chain to meet company’s future success. Moreover, from a sustainable point of view, Starbucks is facing a tremendous threat – global climate change. The same forests that produce the world’s best coffee and sustain millions of farmers also extract and store vast amounts of carbon dioxide. In fact, when they are destroyed, these forests release dangerous greenhouse gas into our atmosphere.
P1 Describe the type of business, purpose and ownership of two contrasting businesses Short introduction history of Costa Coffee the company Costa Coffee is a really big company which is a public and a mutational company British worldwide coffee house which is a public place where you are severe a variety of cakes, sandwiches, Tee & Coffees it is more than just a quality coffee it is quality coffee these coffees are available in the costa express bars which they use fresh milk and costa Italian beans so if you like to eat drink where it’s nice and covetable and like latte, cappuccino or hot chocolate, you should know go to the freshest and luxuries taste with just like it should be tastiest place. It provides also other refreshments and that sometimes provides like informal entertainment like newspaper of the day and there are lots of sofas seats to seat on and have chat with your friend or family its costa its quality come in any time when you want it is worldwide in countries like England it is located in A branch of Costa Coffee in Northallerton, North Yorkshire,United Kingdom not just in Europe it also in Asia like the A branch of Costa Coffee in Karachi, Pakistan it worldwide comman post in Dunstable, UK and also thoroughly it’s owned by the assistant of Whitbread PLC. It is the alternative double biggest coffeehouse continuity the world behind the Starbucks and the highest company in the UK. Costa Coffee was founded in London in 1971 by the Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. It was acquired by Whitbread in 1995, since when it has grown to over 1,700 stores across 35 countries.
Mission Statement “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Company Description Founded in 1971, Starbucks began with one store located in Seattle, Washington’s Pike Place Market and served as a roaster and retailer of whole bean and ground coffee, tea and spices. Today, Starbucks Corporation has become the world’s largest coffee house company. The company boasts over $10 billion in annual revenue, employs more than 200,000 people called “partners” (because of their ability to own stock in the company), and serves nearly 60 million visitors a week in 17,000 stores in 54 countries. (Schultz, 2011) Starbucks primarily sells drip brewed coffee and espresso-based drinks along with coffee beans, teas, salads, hot and cold sandwiches, pastries, and merchandise such as coffee and tea brewing equipment, mugs and accessories, music, and books. The company has also expanded their offerings into grocery stores which distribute Starbucks-brand ice cream and coffee.
Starbucks long term goal is 15,000 US stores and 30,000 stores globally and to earn a good amount of revenue of 20 to 25% from them. Starbucks has an even “glitzier” goal which takes it beyond its coffee roots and in helping define society’s popular culture menu. Starbucks is considered as the most dynamic retail brand. It has been able to become a “Global Brand Leader” by reinventing the coffee experience. Starbucks gave US the “Café life” which didn’t existed before.
Starbucks 1. The factors that made Starbucks so successful in North America: • The location selected for the Starbucks cafe’s was strategically implemented for ready access to consumers and also right in the strategic location where densely populated areas. • Starbucks cafes started in many crowed unified areas such as grocery stores, airports, united airline flights, barnes and noble bookstores where costumer can relax and spend a piece of pleasant time. • Starbucks’ success attainable and reliable on the environment and the method how they positioned Starbucks cafes; the Starbucks cafes is a comfortable center to have a good time. • Compare to international market, North American consume coffee out of home averagely higher than most of the countries.
MG410 CONSUMER BEHAVIOUR SEMESTER 2, 2012 ASSIGNMENT ONE CASE STUDY STARBUCKS 2006 – MARKETING STRATEGY IN ACTION Table of Content Page # Introduction 3 SWOT Analysis 4 Answers 5 Conclusion 8 Bibliography 9 Starbucks Corporation is one of the most growing and influential companies in the world. It is renowned for its high quality roasted coffee beans and providing a new culture of coffee to the coffee lovers out there. It began in the year 1971 in Seattle, United States of America, with a mission stating as “To inspire and nurture the human spirit- one person, one cup and one neighborhood at a time”. The analysis is spread over the main areas concerning the history of Starbucks illustrated in the chart line below, secondly a discussion of the SWOT analysis of Starbucks Corporation, thirdly discussion of the answers to the questions in the case with the analysis from the SWOT discussion followed by a conclusion. To begin with, find below the history chart line of Starbucks which represents the important incidents that had happened in the past and pointing to the future.
TABLE OF CONTENTS: Executive Summary............................................................................................................. 3 Introduction.......................................................................................................................... 4 Body..................................................................................................................................... 5 Strategic Goals.........................................................................................................5 Business Strategies...................................................................................................6 Functional Strategies…………................................................................................8 Risk Management and Responses......................................................... .................10 Role of Board of Directors……………………………………….………………..12 Conclusion.........................................................................................................................13 Appendices........................................................................................................................14 Bibliography................................................................................................................. .....15 EXECUTIVE SUMMARY This report provides a broad discussion on Starbucks’ strategic goals, business strategies, and functional strategies. Using Michael Porter’s strategic analysis framework, several analyses and examples were done to understand how Starbucks gain its customer loyalty and brand. Risk management and its respective responses are also discussed how Starbucks’ “unconventional” approach has been successful. INTRODUCTION According to Statistics Canada, coffee consumption is ranked second
The Macro-Environmental Forces Facing Starbucks Coffee Company Table of Contents 1.0) Overview of the Company............................................................................1 2.0) Macro-Environmental Forces.....................................................................2 2.1) Demographic Environment..............................................................................2 2.2) Economic Environment....................................................................................3 2.3) Natural Environment.......................................................................................4 2.3.1) Recycling.........................................................................................5 2.3.2) Energy Conservation.........................................................................5 2.3.3) Water Conservation..........................................................................6 2.4) Technological Environment..............................................................................6 2.5) Political and Social Environment......................................................................8 2.6) Cultural Environment......................................................................................9 3.0) Analysis and Conclusions.............................................................................10 4.0) References.......................................................................................................12 1.0) Overview of the Company Starbucks is one of the most well known and loved coffee franchise in the world. It is the largest coffee house company in the world today controlling the market with 19,972 stores spread across 60 countries (Loxcel Starbucks Map, 2012). These stores are in locations all over the globe from the dominant economic regions like China & the USA, to more
[pic] Starbucks Company US market segment: A strategic analysis word count: 3026 Table of Contents Table of Contents……………………………………………………………………………………2 List of figures………………………………………………………………………………………….3 List of tables …………………………………………………………………………….…………….4 Introduction to Starbucks………………………………………………………….…………………..5 2. Task A………………………………………………………………………………………………..6 2.1 PESTEL analysis……………………………………………………………………………….…6 2.2 Analysis of key factors (political, economic, socio-cultural and technological )…………….7 2.2.1: Political Factor. Impact 3/5 ……………………………………………………………………7 2.2.2: Economic Factor. Impact 4/5…………………………………………………………………..7 2.2.3 Socio-cultural Factor. Impact 4/5 ……………………………………………………….……..8 2.2.4 Technological Factor.
“STARBUCKS’ MISSION: SOCIAL RESPONSIBILITY AND BRAND STRENGTH”. The first Starbucks location opened in 1971 in Seattle Washington in the heart of Pike Place Market. It started as a single location specializing in high quality coffee, but today it doesn’t matter where you’re at on the map, you can walk into a Starbucks, or even a nearby grocery store to purchase your favorite Starbucks’ beverage, and your taste buds will tingle with delight! Starbucks continues to grow on a daily basis, “now operating nearly 17,000 stores in 55 countries (pg. 319).” Starbucks did recently face its own struggles from the recent recession, but I believe it is a company that is fearless, hungry, and innovative which is why it will continue to climb to the top.