Starbucks Case Study

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Starbucks Case Study | Consumer Behavior | | Starbucks Coffee Company has come a long way since it was established back in 1971 at Seattle’s Pike Place Market. Based on the case information and my personal experiences, I have learned several things about Starbucks. The company has expanded its stores to over 16,000 worldwide by 2008. Starbucks isn’t serving just the average coffee and tea. They also serve their own line of bottled water, handcrafted “customized” beverages, fresh food, entertainment, as well as merchandise. Fortune Magazine has ranked them as one of “The Best 100 Companies to Work For” in 1998, 2000, 2002, and 2008. Starbucks values their customers as well as their employees and partners. If you visit the Starbucks.com you enter a user friendly virtual world of a coffee lovers dream. Consumers can “sample” over 30 different blends of coffee, locate the nearest coffee house, learn about Starbucks Hear Music, where customers can burn cd’s and listen to stations to explore music recommendations. Starbucks utilizes their website to effectively communicate with customers about their company’s mission, social responsibilities, compliance, and press releases. Starbucks also has a much lower turnover rate for their employees compared to the rest of the fast food industry which shows that they have maintained loyalty among their staff. Starbucks creates an affect on most customers. They either like or dislike the coffee shop’s individuality. For me personally, I enjoy how Starbucks creates a relaxing place people can go to after work to unwind. Starbucks also offers high quality coffee and teas which are customized to the customer’s preferences no matter how picky they may be. I appreciate the cleanliness of the coffee shop, which I feel is very important when food is being served. Most importantly, I feel that Starbucks offers convenience by
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