Starbucks Case Essay

635 WordsDec 13, 20113 Pages
Starbucks Corporation: Case When you think about a good fresh cup of coffee what’s the first reliable company that comes to your mind? Starbucks, it serves more than 25 million customers every day and always looks to bring in more. The first Starbucks was opened in Seattle, Washington, on March 30, 1971 and the company just blew up from there on. It was founded by 3 partners, Jerry Baldwin, Zev Siegl, and Gordon Bowker. These three men demonstrate by example the obligation they have to bring such a positive and strong product of coffee. For are case we had to answer to great question about Starbucks that we think are common asked question today for any business. The first question how does Starbucks’ approach to social responsibility relate to the three concepts of social responsibility described in the text? For Starbucks they have approach each three concepts (profit, stakeholder, and societal responsibility) with idea that they are trying to make their company a better place to work and just an overall excellent company. Starbucks' approach to social responsibility relates to stakeholders, societal, and profit responsibility in many ways. It relates to stakeholder responsibility with the employees or partners, their coffee farmers, and customer satisfaction. Starbucks offer employees health care benefits and stock options to all employees half time or full time. Employees are called partners and this motivation makes employees want to come to work. Starbucks makes sure that their coffee farmers are happy as well. Because they are who keeps the company going is has put it where it is today. They are offered fair wages, reasonable prices, and they make sure that their farming conditions are good. Starbucks also makes sure they keep customers loyalty because they wouldn't be able to have a good Corporate Social Responsibility (CSR) which benefits every aspect of

More about Starbucks Case Essay

Open Document