Starbucks and Their Current Situation Essay

2058 WordsJul 17, 20149 Pages
2.2 Strategic posture 1- mission “To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time”“The primary mission of Starbucks is to establish itself as the leading supplier of the finest coffee in the world along with keeping its principle and promises.This success would not have been possible without a set of principles and goals that the company aimed to achieve.Main six principles of Starbucks are :1- Providing a great work environment and build an atmosphere of respect and dignity.2- Embracing diversity as an important component in the way we do business.3- Apply the highest standards of excellence to the purchasing.4- Roasting and fresh delivery of our coffee.5- Develop enthusiastically satisfied customers all of the time.6- Contribute positively to our communities and our environment, and recognize that profitability is essential to our future success.Employees are guided based on these principles for all employees from managers to workers in ordere to achieve the company’s goals, while maintaining a certain type of standard.Employees get guidelines as well as a focus from the mission statement to make strategic decisions. Mssion statement supports customers alongwith employees taking the concern that customers should be satisfied all of the time.Vision statement sets the goals for the company and the mission statement alligns wih the vision statement to achieve these goals. According to the mission statement the company will work hard in the purchasing, roasting and fresh delvery of its coffee and highest standards of excellence will be applied to achieve this. This statement supports the idea that Starbucks uses the best available resources to give it a recognized and respected name.2- Objectives & Strategies:Objectives of Starbucks are as: Their Coffee It has always been, and will always be, about quality. They

More about Starbucks and Their Current Situation Essay

Open Document