Learning Team Assignment: Strategic Initiative Paper Resource: Ethics and Compliance Paper Prepare a 1,050- to 1,400-word paper in which you describe the relationship between strategic and financial planning. Describe: This has to be for Starbucks A strategic planning initiative for your organization and identify an initiative discussed in the organization’s annual report. How the initiative affects the organization’s financial planning. How will the initiative affect costs? How will the initiative affect sales?
Experiment 11 Lab Assignment Answer Sheet: Chromatography of Food Dyes Name: Pre-Lab: Define the Rf value of a compound The "rf" value is the distance the compound moves relative to the distance the solvent moves. Data and Observations: Record the distance travelled by the sample and the solvent in the table below and calculate the Rf values. Table 1. Color Distance(m Blue1 Blue2 Red3 Red40 Yellow5 Yellow6 33 3 10 22 42 30 .55 .05 .17 .37 .70 .50 m) Rf Solvent 60 Table 2. Kool-Aid®: Grape Kool-Aid®: Strawberry Distance (mm) Red: 5 10 Distance (mm) Blue:17 n/a Rf .08 and .28 .17 Substance Solvent 60 Table 3.
P26-A1 Basic flexible budgeting (L.O. 2) 2. Chapter 7 Problem 5 5. P26-B3 Straightforward variance analysis (L.O. 5) Week 4 Dq 1: Review the Standard costs: wake up and smell the coffee.article.
The CEO of the company is Howard Schultz. Some of the business products are whole bean coffee, Boxed Tea, made to order beverages, bottled beverage, baked goods and Frappuccino Beverages. The company also has about 8 different subsidiaries. Starbucks mission statement is ‘To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’. The café business has developed different strategies in the way they aim to achieve this objective.
Retrieved July 19, 2008, from http://www.eartheasy.com/article_high_cost_organic_food.htm University of Phoenix. (2008). Virtual organization portal: Kudler Fine Foods [Computer Software]. Retrieved July 19, 2008, from University of Phoenix, Simulation, MBA 502 - Managing the Business Enterprise Web site. ----------------------- [1] Inventory is ordered once it reaches a pre-assigned level (Gomez, Bejia and Malkin,
Appreciable new products such as hot Breakfast Sandwich and Chicken Salad Wrap were included in the menu in 2006. The legendary coffee remains Tim Hortons’ biggest drawing card. There was a merge with Tim Hortons and Wendy’s International, Inc., in 1995. This was to help in the enlargement of Tim Hortons’ image in the U.S.A. Now, Tim Hortons can
The customers can be classified into two kinds: the long-standing customers like residents and faculties, and temporary customers like students and visitors. In September 2009, Tim Hortons will open up its first store in the West Mall Complex (WMX) of SFU, replacing Raven's Cafe and Chartwells. Tim Hortons is a fast-serve coffee franchise that serves coffee, espresso products, cold beverages, sweets such as donuts, and breakfast, lunch and dinner meals. The company’s quality products, combined with a strong reputation for service and reliability, allow them to attract and maintain a large and loyal customer base nationwide. Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening.
To date, they seem to have accomplished this. Gradually, Starbucks has added semi-automatic espresso machines, dispensing machines and new blends of coffees yearly. Ovens were added to each store to incorporate fresh pastries so patrons wouldn’t have to go to another store for their coffee cake. Breakfast sandwiches were added to the menu to expand to the breakfast food market. For employees, Starbucks has created a partnership attitude and a “Special Blend” (Working at Starbucks, 2011) of benefits.
Starbucks – Marketing Audit Table of Contents Executive Summary 3 Introduction………………………………………………………………………………...4 Marketing audit objectives………………………………………………………………..4 Marketing audit methodology…………………………………………………………….4 Marketing audit scope…………………………………………………………………….5 External marketing audit………………………………………………………………….5 PEST analysis……………………………………………………………………………..5 Political-Demographics…….……………………………………….……………5 Social/Culture…….……………………………………………..…………………6 Economic…………….………………………………………………………….…7 Technological…................................….………………………………….…..…7 Porter's five model……………………………………………………………………...…7 Micro enviromental………………………………………………………………………..8 Market Trends .........................…………………………………………………8 Competitors………………………………………………………………………..9 Distribution………………………………………………………………………...9 SWOT Analysis ………………………………………………………………………….10 Internal marketing audit…………………………………………………………………11 Marketing Strategy……………………………………………………………………....11 Marketing Objectives…..……….…………………………………………………….…12 Marketing Mix…………………………………………………………………………….13 Marketing productivity audit……………..……………………………………………...14 Marketing functions audit……………..……………………………………………...…16 Marketing system audit………..………………………………………………………..16 Marketing organization audit……………………………………………………………17 Recommendations…………………………………………………………………….…17 Referencies…………………………………………………………………………….…18 Executive Summary Since its foundation in 1971, Starbucks has been workinguncompromisingly to achieve the company objective of becoming the worlds leading coffee brand. Havinggone through various stages of growing pain, today theCompany is operating with over 10,000 stores in 37countries. Starbucks success was mostly a directresult of its aggressive expansion plan, that consequentlyturned the Starbucks coffee beverages into a mostfamiliar and
Strategic Planning During Starbucks Coffee Company’s annual meeting, a series of innovative customer-facing initiatives were unveiled. Howard Schultz, chairman, president, and CEO, shared his “vision for transforming the Starbucks customer experience and reinforcing a strong foundation from which to grow (Starbucks Annual Reports, 2009).” This strategic planning initiative of reinforcing the strong foundation consists of the five initiatives discussed in the meeting. Two initiatives stand out the most as benefiting the Starbucks customer. Those are: • A proprietary and revolutionary in-store Clover® brewing system that delivers the best cup of brewed coffee available anywhere • The first phase of a Starbucks Card Rewards program, rewarding registered cardholders and providing unique new benefits when using their cards in Starbucks stores The agreement entered into between Starbucks and The Coffee Equipment Company, provider of the Clover® Brewing System, will make Starbucks the exclusive provider for the brewing system. “The system utilizes a special vacuum technology that brings out the complex, rich and