Starbucks Essay

1905 WordsMar 10, 20148 Pages
INTERNATIONALIZATION AT STARBUCKS CETIN MEBSURE NESLISAH 13-989-512 The Starbucks History The history of Starbucks starts back in 1971 when the first store opened in Seattle by three partners. Their focus was merely selling coffee beans and coffee-making equipment. In 1983, the current executive chief (CEO) Howard Schultz joined the company. He decided to bring Italian coffee house culture to the U.S after a vacation to Italy. However, he could not convince Starbucks’ owners at that time so he ended up opening his own coffee bar, which later was renamed to Starbucks following Schultz’ acquisition of the Starbucks store. In fact, the company began to expand this acquisition. Starbucks has expanded rapidly over the years, opening a new store almost every day during the 1990’s. The first Starbucks store outside of North America opened in Tokyo in 1996. The company has achieved a global reach of almost 17,000 stores in 56 countries until 2010. Below you will see a timeline that briefly visualizes Starbucks’ history. Schultz brings Italian coffee house culture to Seattle Schultz brings Italian coffee house culture to Seattle Starbucks enters into licensing agreements with National Fair Trade Starbucks enters into licensing agreements with National Fair Trade Starbucks opens first store in Seattle Starbucks opens first store in Seattle Howard Schultz joins Starbucks Howard Schultz joins Starbucks Starbucks has 16,858 stores in all over the World Starbucks has 16,858 stores in all over the World 2002 2002 1996 1996 Starbucks goes public 165 stores Starbucks goes public 165 stores 2010 2010 Starbucks opened its first outlets outside North America Starbucks opened its first outlets outside North America 1992 1992 1982 1982 Il Giornale acquires Starbucks Il Giornale acquires Starbucks 1984 1984

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